Modular Design in PRADA Stores

By  |  Comments

Prada handbag concession in Harrods.
In a selection of PRADA stores is presented MODULAR DESIGN, a system of continuously updated interchangeable elements, providing a new, original look each time when introducing new products. London’s iconic department store Harrods is first to use this new design, followed by Monte-Carlo store.

Occupying an area of 140 square metres, the concession features exclusive wall decorations and unique, colourful furnishings. Graphic artworks reproduce a number of images by Giovanni Battista Piranesi, an 18th-century Italian etcher, and make a significant reference to Romanticism. The exclusive Prada edition of Osvaldo Borsani’s velvet chairs and the geometricpatterned carpet are in shades of strawberry pink. A selection of special products for women – luxury leather goods, accessories and costume jewellery – is displayed on beautiful colouredvelvet trays arranged in elegant glass-and-steel counters. In Monte-Carlo, the 170-square-metre Prada store offers the women’s clothing, leather goods, accessories and footwear collections. Here, again, the walls feature artworks of a selection of Giovanni Battista Piranesi’s etchings, while Osvaldo Borsani’s velvet chairs are in pink, as is the classic chequered carpet. In the entrance area, a large video-wall screens content relating to the current collections and the special projects connected with them. – from Prada

See more after the jump:

Prada handbag concession in Harrods.

Prada handbag concession in Harrods.

Prada handbag concession in Harrods.

Prada handbag concession in Harrods.

Prada handbag concession in Harrods.

Prada handbag concession in Harrods.

HyperFocal: 0

HyperFocal: 0

HyperFocal: 0

HyperFocal: 0

All images courtesy of Prada