Two PRADA stores in Porto Cervo, Sardinia, got a unique, innovative look for the 2017 season. The stores with surface areas of 170 and 100 square metres got an original design with a holiday vibe to create an exclusive, contemporary shopping experience.
The store concept combines the long-standing classic elements of Prada’s identity – its iconic black-and-white chequered marble floor and green cloth-covered walls – with natural materials such as teak wood, in a setting with a sunny atmosphere. The original white-and yellow striped ceiling is a modern interpretation of the classic coffered ceiling. The women’s space is flooded with natural light which filters through the large windows and wooden brise soleils. In the men’s shop, the brise soleils is also in the skylight. The walls are covered with original, creative fabrics, some of which are printed with revisited classic patterns from the Prada collections. Products are displayed in a brightly coloured setting which can be modified to suit the season, creating a sophisticated yet laidback atmosphere. – from Prada
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Images courtesy of Prada
