For the hé Retail Store in Shenzhen, LubanEra·Design approaches retail as a spatial experience rather than a fixed program. The interior rejects rigid functional zoning in favor of an environment where movement, perception, and identity guide the visitor. Under the direction of Hongbo Chen, the project translates the brand’s feminine language into a spatial composition […] More
Spanning three floors in the heart of Seongsu (Seoul, South Korea), H&M’s new flagship store is a radical reimagining of retail as a cultural experience, realized in partnership with architecture practice SKYnoa. The project stands as a compelling intersection of fashion, art, and innovation, capturing the dynamic spirit of Seoul’s most energetic district while offering […] More
Jimmy Choo’s collaboration with Harry Nuriev from Crosby Studios for Miami Art Week is a masterclass in transformative design. The installation’s centerpiece – a monumental 3D sculpture of the IXIA drop heel pump, rendered in reflective silver chrome – doesn’t just break the boutique’s façade; it breaks the conventions of retail architecture. This is not […] More
For the debut of NAUTICA BLACK LABEL flagship, SLT Design distills the essence of yachting into a modular, architectural system that transcends surface-level maritime motifs. Rather than relying on overt nautical iconography, the design team translates the structural logic of a yacht, its sails, rigging, decks, and cleats, into an immersive, contemporary retail environment. The […] More
Roger Vivier inaugurates Maison Vivier at 98 Rue de l’Université, in Paris, an architectural landmark in the heart of Saint-Germain-des-Prés, now the new residence of the Maison. Originally constructed in 1729 by royal architect Jacques Gilet de la Fontaine, this hôtel particulier stands as a rare example of 18th-century Parisian architecture. The building’s nearly three-century […] More
HAUS NOWHERE SEOUL opens in September 2025, introducing a new phase of IICOMBINED’s experimental retail concept. Following locations in Shanghai, Shenzhen, and Beijing, the Seoul project becomes the fourth HAUS NOWHERE and launches alongside IICOMBINED’s new headquarters. Spanning the first to third floors and extending to the fifth, the site unites all of the group’s […] More
For its second physical store in Shanghai, MOMO ERA invited Atelier d’More to reinterpret its philosophy of “Comfort First, Aesthetics Follow” within the city’s Qiantan district. Known as a rising hub for neo-luxury lifestyles, Qiantan is dominated by glass-box retail façades that project uniformity but often lack warmth. Atelier d’More chose to resist this formula, […] More
Louis Vuitton Spring Summer 2026 Men’s runway show in Paris delivered a masterstroke in architectural scenography, staged outdoors beside the Centre Pompidou, one of the world’s most renowned contemporary art institutions. The set, conceived by Studio Mumbai and architect Bijoy Jain, was a life-size interpretation of the ancient Indian game Snakes and Ladders – its […] More
Ana Luisa Jewelry has expanded its retail footprint with a second brick-and-mortar location at 385 Bleecker Street in Manhattan’s West Village. Following its debut store in SoHo in late 2023, the Brooklyn-based brand continues its move into physical retail with a new space that emphasizes architectural clarity, sustainable materials, and a scaled-down, tactile shopping experience. […] More
STILL YOUNG shaped the DESCENTE flagship store in Harbour City, Hong Kong around a concept they call the “Future World.” In this imagined future, ice and snow form the daily environment. Inspired by DESCENTE’s skiing roots and powered by technological thinking, the space tells a story of speed, control, and transformation. Visitors move through an […] More
M-D Design Studio leads the transformation of Fang’s Glasses in Wenzhou’s Mayu Town, a district known for eyewear manufacturing. Rather than retreat under economic pressure, the brand chooses reinvention, introducing a purpose-built showroom that challenges convention and redefines its role in the city. The result introduces a showroom that doesn’t just sell. It invites. It […] More
Dolce&Gabbana has opened a new boutique on Madison Avenue, setting a clear tone for its future presence in New York. Located in a historic building along one of the city’s most prominent retail corridors, the five-story space introduces a mix of architectural elegance and brand identity. The project continues the label’s collaboration with American architect […] More