HAUS NOWHERE SEOUL opens in September 2025, introducing a new phase of IICOMBINED’s experimental retail concept. Following locations in Shanghai, Shenzhen, and Beijing, the Seoul project becomes the fourth HAUS NOWHERE and launches alongside IICOMBINED’s new headquarters. Spanning the first to third floors and extending to the fifth, the site unites all of the group’s […] More
The Louis Vuitton Womenswear Pre-fall 2023 collection takes a journey from one side of the imagination to the other. During this time period, staples are given a fresh design and new characteristics in order to keep up with changing fashion trends. After that, it the runway takes us to the the unending motion over the […] More
The site is located in an alley, a few blocks away from Dosandae-ro a busy boulevard in Seoul’s Gangnam district. The area used to be a low-rise residential district in the past, but now rapidly transforming into a commercial district full of shops and restaurants. The existing building had a simple rectangular structure with a […] More
Project: Paul Smith Store Architect: Kim Chan-joong (Kyung Hee University) + Hong Taek (System Lab) Location: Seoul, Korea Interior: Paul Smith and Core Design Website: nsystemlab.com (System Lab) Office and retail space designed for the world-renowned fashion brand Paul Smith by Kim Chan-joong and System Lab, the store's unique design reflects on brands very own sentiment as well as city […] More