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Louis Vuitton Show in Seoul by Squid Game Director

Louis Vuitton takes Seoul with a runway set at one of the city’s landmark bridges with set design envisioned by Squid Game director:

Photo ©Hyun Jun Lee courtesy of Louis Vuitton

The Louis Vuitton Womenswear Pre-fall 2023 collection takes a journey from one side of the imagination to the other. During this time period, staples are given a fresh design and new characteristics in order to keep up with changing fashion trends.

Photo courtesy of Louis Vuitton
Photo courtesy of Louis Vuitton
Photo courtesy of Louis Vuitton

After that, it the runway takes us to the the unending motion over the Jamsugyo Bridge in Seoul. This historic bridge is a living work of design that adapts to the changing conditions of the river and coexists with it in peace. In the eyes of Ghesquière and the rest of his team, it is the perfect illustration of transformation. It maintains order within a collection even when the collection itself is undergoing evolution.

Photo ©Hyun Jun Lee courtesy of Louis Vuitton

For the purpose of this particular set design, Squid Game director Hwang Dong-Hyuk turns the Jamsugyo Bridge into a character itself. He accomplishes this by incorporating the bridge into a brand new optical illusion utilizing light and water. A significant connection to the city is provided by the Jamsugyo Bridge, a true symbol for Vuitton’s connection between the east and west on this occasion. The label proves South Korea’s undeniable impact on the global fashion industry by taking this massive show to the peninsula. 

Discover all the looks from Louis Vuitton Womenswear Pre Fall 2023 collection on DSCENE

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