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  • Louis Vuitton Show in Seoul by Squid Game Director

    The Louis Vuitton Womenswear Pre-fall 2023 collection takes a journey from one side of the imagination to the other. During this time period, staples are given a fresh design and new characteristics in order to keep up with changing fashion trends. After that, it the runway takes us to the the unending motion over the […] More

  • Liberty Lounge by Simplex Architecture

    The site is located in an alley, a few blocks away from Dosandae-ro a busy boulevard in Seoul’s Gangnam district. The area used to be a low-rise residential district in the past, but now rapidly transforming into a commercial district full of shops and restaurants. The existing building had a simple rectangular structure with a […] More

  • Paul Smith Store in Seoul

    Project: Paul Smith Store Architect: Kim Chan-joong (Kyung Hee University) + Hong Taek (System Lab) Location: Seoul, Korea  Interior: Paul Smith and Core Design Website: (System Lab) Office and retail space designed for the world-renowned fashion brand Paul Smith by Kim Chan-joong and System Lab, the store's unique design reflects on brands very own sentiment as well as city […] More