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HEYTEA at One Avenue by MOC DESIGN OFFICE

HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong

MOC DESIGN OFFICE designed the new HEYTEA shop One Avenue, Futian CBD, Shenzhen. The central element is the staircase which acts as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. Take a look at the complete story after the jump.

From the architects: This new HEYTEA shop is located in One Avenue, Futian CBD, Shenzhen and it adheres to the spirit of its hosting mall – exploration, innovation and vitality. In the concept of “climbing”, MOC DESIGN adopts the staircase as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. The space and function are carefully dismantled and rebuilt to present simple units, but with changeable combinations.

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The design concept is derived from the crisscross space from the game Monument Valley. It is manifested by dismantling and rebuilding the staircases across the space. Sets of blocks and stairs are superposed to lead up and across the entire shop. In terms of materials and shapes, a white tone and square blocks are employed to amplify the size of the confined space.

From outside in, the blocks are piling up and taking shape and the central island becomes a complex functional body, both of which are meant to arouse a cordial feeling.

As the main character of the space, a unit of high tables is placed in an orderly manner. The solid stairs and frame stairs are intersected to constitute a stance of actuality and illusion. The ceiling staircases and overall blocks become the visual focus of the space under the rendering of the pure white tone. The staircases spread out as the display of merchandises as well as guiding the traffic flow. Meanwhile, it meets the functional needs of tea breaks andclose communication among people.

The designer conceals the functional areas, such as self-service desk, between the vertical and horizontal stairs. A tea set is specially designed and customized for the brand to showcase teas from different origins to customers.

HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong

HEYTEA at One Avenue by MOC DESIGN OFFICE

HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong

HEYTEA at One Avenue by MOC DESIGN OFFICE

HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong
HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong

HEYTEA at One Avenue by MOC DESIGN OFFICE

HEYTEA at One Avenue by MOC DESIGN OFFICE
Photography by © NieXiaocong

Project Name: HEYTEA at One Avenue, Shenzhen
Design Company: MOC DESIGN OFFICE – www.moc-office.com
Contact: info@moc-office.com
Leading Designers: Wu Xiuwei, Liang Ningsen
Design Team: Zhuang Yicheng, Hu Qiao
Design Phase: Nov. 2018 – Dec. 2018
Completion: Dec. 2019
Location: L140 1F One Avenue, Futian District, Shenzhen, China
Area: 178㎡
Materials: Terrazzo Brick, KD Wood Panel, White Painted Stainless Steel
Client: HEYTEA
Photography: NieXiaocong

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