At Salone del Mobile 2025, Moroso invites visitors to reconsider what “normal” means with its new collection Normal / Non-Normal. Located at Via Pontaccio 8/10, the brand transforms its Milan flagship store into a shifting terrain of opposites, where the conventional collides with the unpredictable. Moroso positions normality not as a fixed standard, but as an evolving structure that demands reinterpretation.
The brand treats the home as a site of contrast, tension, and expression. Each piece on display pushes back against design that feels too safe or over-simplified. Instead of opting for neutrality, Moroso builds a layered, sensorial experience focused on comfort and material exploration.
Living as Theatre
This new direction views the domestic space as a kind of stage. Daily life becomes performative, and furniture becomes part of that narrative. Moroso returns to products made specifically for living spaces, positioning comfort as a design catalyst.
Patricia Urquiola’s Cuadra-Soft sofa begins with comfort as its foundation, but filters it through the lens of sustainability and adaptability. The modular design speaks to reuse and circular systems without sacrificing tactile warmth. The Gruuve sofa transcends its static form, morphing into a living entity, an organism that expands and unfolds within space. Protrusions, extensions, and organic volumes weave into its structure, shaping a seating ecosystem that beckons interaction and redefines the dialogue between body and object. No longer just a piece of furniture, it becomes a tactile habitat, a fluid landscape that adapts to the body, offering multiple ways to sit and engage. Patricia Urquiola also introduces the Sedona collection: a bed, bench, and pouf named after the American town surrounded by Arizona’s red-rock formations.
In contrast, Garcia Cumini’s Me-Time piece invites users to disconnect, slow down, and find pleasure in solitude. It promotes a rhythm guided by emotion instead of efficiency.
Zanellato/Bortotto introduce Clay, a chair constructed with fire-glazed ceramic details that feel instinctive and raw. The contrast between ceramic finish and soft form creates a sensory push-and-pull, reinforcing the central idea of contradiction that runs through Moroso’s installation.
The Lakelet side tables by Swedish studio Front conclude the Pebble Rubble project with a design inspired by the reflective qualities of water. Drawing from their homeland’s terrain, Anna Lindgren and Sofia Lagerkvist create three irregularly shaped tables resting on curved glass bases, each evoking the fluidity and shimmer of a small lake.
Revisiting Form Through Material and Memory
Moroso enriches the Normal / Non-Normal presentation with a selection of established pieces that continue to shape the brand’s design vocabulary through material experimentation, sculptural expression, and cultural reference.
Zanellato/Bortotto’s Mangiafuoco coffee tables reflect on unpredictability and process through fire. Using hot enamel on copper, the designers allow vitreous powders to interact freely in the kiln, producing unique chromatic surfaces across each table, objects that embrace imperfection and transformation as part of their identity. With One Page, Ron Arad reimagines the lounge chair as a single, flowing gesture. Inspired by the movement of a folded sheet of paper, the chair achieves both lightness and volume, while showcasing a new chapter in Arad and Moroso’s long-standing collaboration.
Patricia Urquiola’s Pacific sofa offers a cocoon-like seating experience. Its generous curves, soft finishes in boucle and velvet, and lack of hard edges recall the relaxed atmosphere of California’s coastal homes. Front’s Pebble Rubble brings nature’s rhythm into the domestic space. The upholstered seats mimic large stones smoothed by erosion and softened by moss, pieces that reference outdoor textures while inviting tactile engagement.
Finally, Rows by Patricia Urquiola introduces a family of storage and table elements defined by architectural clarity and tonal depth. Influenced by Purist painter Amédée Ozenfant, the collection incorporates fluted edges, open-pore lacquering, and materials such as back-painted glass and marble, available in a muted palette of Honey, Cinnamon, Forest Green, Taupe, and Coal Grey.
Education and Experimentation
Moroso also showcases three student projects from HFG Karlsruhe, developed under the guidance of designer Wieki Somers. These designs operate as previews of an evolving visual vocabulary. Each work questions common spatial assumptions and expands the potential definitions of “normal” in domestic settings.
Homage to Nanda Vigo
The final section of the exhibition presents Lo spazio è un’illusione (Space is an illusion), a tribute to the late designer Nanda Vigo. A curated selection of lamps and objects from Archivio Eredi Nanda Vigo engages with perception and ambiguity. These works suggest intimacy and exposure in equal measure, inviting viewers to reconsider the physical and emotional limits of their surroundings.
Diesel Living Invades San Babila
As part of Moroso’s Normal/Non-Normal presentation, Diesel Living contributes a high-impact installation Mirrors and Devoré Denim. Developed with Lodes and Moroso, the project takes over Diesel’s Milan San Babila pop-up, transforming the space through layered surface treatments, walls, floors, and ceilings covered in silver mirrors and indigo denim scraps. This immersive setting introduces new Diesel Living products that echo the brand’s raw, material-driven aesthetic.
The installation centers around two key collaborative pieces: the D-Scape Sofa System, developed with Moroso, and the D-Burned lamp, designed with Lodes. Under the creative direction of Glenn Martens, the sofa channels cosmic geometry and metallic form, while the lighting fixture uses devoré denim to filter light through layers of texture and transparency. Together, they form a futuristic, tactile environment that adds another dimension to Moroso’s exploration of comfort, contradiction, and sensory design. Additional Diesel Living displays appear at the Moroso and Lodes showrooms.
