Softhouse takes center stage at Fuorisalone 2025 with a fresh presentation inside Casaornella, the Milan gallery format conceived by Maria Vittoria Paggini. Now in its third edition, Casaornella adopts the theme Mediterranea – Andamento Lento, offering a setting inspired by southern cultures and a slower rhythm of life. Within this framework, Softhouse unveils a curated lineup of key pieces alongside the debut of its Motel capsule, an imaginative series where each design takes on the role of a fictional character.
Softhouse Pieces on Display
The presentation at Casaornella includes three standout designs from Softhouse’s existing portfolio. The Cabochon Sofa, with its sweeping armrests, appears in green velvet upholstery from the brand’s own fabric range. Designed to frame a room, its curved silhouette offers visual rhythm and balance.
Lucia Ippolito contributes two armchair models to the installation. The Duetto Armchair, covered in electric blue Coroube fabric from French textile house Métaphores, plays with architectural structure and chromatic contrast. The Giulia T Armchair, upholstered in green wool felt by Kvadrat, delivers a more compact shape rooted in textural tactility. Each piece illustrates the brand’s preference for form-driven objects that carry emotional charge without sacrificing function.
Motel: A Capsule Inspired by Imagination
Maria Vittoria Paggini designed the Motel capsule collection as an imaginary setting. The project reframes furniture as characters, each playing a silent role in the imagined narrative of a mysterious hotel. This conceptual approach aligns closely with Softhouse’s attention to atmosphere and material play.
The collection includes beds, nightstands, coffee tables, and wardrobes that suit both residential and hospitality spaces. Through in-house production, the brand ensures full control over execution and finish. Wood, textiles, and accent materials come together with a tactile approach that allows each piece to stand alone. Customization remains central, reinforcing the brand’s agile approach to interior specification.
The Key Designs from Motel
At the center of the capsule stands the Romeo Bed. With a high, sculptural headboard upholstered in midnight blue bouclé, the bed introduces a commanding profile. Its proportions suggest comfort and stature, while the material softens its graphic silhouette.
The Toy Boy Coffee and Side Tables bring a more minimal profile to the collection. Their high-gloss lacquered surfaces and geometric form allow them to integrate across multiple uses. Designed with both residential and contract applications in mind, the tables adapt easily to different rooms without losing their distinctive identity.
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Most expressive in the collection are the Thelma & Louise tables. This duo features 70×70 cm tops finished in Gloss 100% lacquer with mirrored Fluit insets at the center. Their vivid color options and square symmetry position them as sculptural accents that double as functional surfaces.
A Focus on Material and Atmosphere
While many brands favor industrial uniformity, Softhouse leans into craftsmanship with direct control over production. Every element in the Motel collection reflects an interest in tactile nuance and compositional clarity. The use of French, Danish, and in-house fabrics, combined with custom finishes and expressive shapes, shows a layered understanding of object design as part of a larger spatial narrative. Rather than follow conventional themes, the brand places imagination and character-building at the center of its design process.
