Hospitality & Retail
Delvaux’ New Boutique in London by Vudafieri – Saverino Partners
Vudafieri – Saverino Partners designed the new London boutique of Delvaux, the oldest luxury leather goods house in the world, on Bond Street. Take a look at the complete story after the jump.
The interior is designed by the Milan studio Vudafieri-Saverino Partners, which since 2012 has been responsible for the world concept of Delvaux stores (including the recent projects in Brussels, Tokyo and Milan). A concept that narrates a tradition, the savoir-faire and, at the same time, the modern creativity of the brand in a language that is never the same, but able to dialogue with the identity of each city.
The new London boutique is located at 47 New Bond Street, previously the home of the renowned shoemaker Pinet. Designed in 1906 by William Flockhart, the building is a veritable architectural jewel, famous for its superb facade and period boiserie. The development of the pre-existing artistic heritage played a key role in the interior design project. In fact the new interior aims to highlight the characteristics of the space and its unique position on the street, dominated by majestic windows with bronze mouldings. The boiserie becomes the boutique’s iconic element: black with a matt finish, it acts as a framework for the refinement of Delvaux creations. A shade used exclusively in this London space, pointing up its elegance and personality. The curved shapes of the boiserie create a refined contrast to the square geometry of the shelves and consoles and their pale gold finish.
Black boiserie also marks the majestic staircase leading to the basement floor, where the dichotomy between the white of Delvaux’s iconic wardrobe and the dark tones of the room immediately stands out.
The only notes of colour inside the boutique are the MSE – Marta Sala Edition – sofas designed by Vudafieri-Saverino Partners, which bring to mind the red of the British flag, and the carpets by Yan Kath. The store also features a number of iconic items of 20th century design, which interact with the classicism of the Corinthian and Roman columns created by Flockhart. Among these are the “Silver consoles” and “AK” tables by Martin Szekely and the chandelier by Gino Sarfatti.
The experience is completed by the lighting project by Walter Amort, an Italian studio specialising in Emotional Lighting Design. The Delvaux boutique in New Bond Street is an example of the ongoing pursuit of new visual languages that Vudafieri-Saverino Partners is developing with the Belgian Brand: a unique address, where history and contemporary aesthetics merge, remaining faithful to that refined, understated luxury that is the hallmark of the Maison.
Photography by Santi Caleca
Find more projects by Vudafieri-Saverino Partners: www.vudafierisaverino.it