Lema has unveiled a new showroom in Hyderabad, marking a significant step in its international presence. In collaboration with Artyk and the architectural studio Aamir Hameeda, the space goes beyond a conventional showroom. It serves as a meeting point between Italian craftsmanship and India’s rich visual language. Designed to inspire and redefine the experience of living, the showroom integrates Lema’s signature style with local architectural elements. This creates a setting where contemporary design interacts with traditional motifs.
The space draws influence from the cultural dynamism of Hyderabad, incorporating details that reflect both local and modern sensibilities. Red and black columns reference traditional Indian architecture, while raw concrete ceilings emphasize structural depth. The interaction of warm tones and bold contrasts mirrors the vibrancy of Indian aesthetics, while expansive glass windows connect the interior to the lush surroundings, softening the distinction between indoor and outdoor environments.
A Curated Path Through Contemporary Living
The showroom features four distinct areas, each focused on different aspects of domestic life: living, sharing, and rest. The layout guides visitors through a fluid sequence of spaces, shifting from dramatic entrances to softer, more inviting settings. At the center of this experience is the In Between table by Ximi Li, which appears to defy gravity with a marble top seemingly suspended above its base. It pairs with Fred chairs by Norm Architects, which combine wood and brass to offer both visual and tactile refinement.
As visitors move through the living area, paintings enrich the ambiance, serving as an artistic counterpoint to the sleek furnishings. The Yard sofa by Francesco Rota anchors the space with its understated form. It is complemented by the sculptural Alton armchairs by David Lopez Quincoces. The Oydo coffee table by Rota introduces a sense of lightness. The Sign table by Studio Kairos adds a refined layer to the arrangement. Opposite this setup, the LT40 modular system, also designed by Quincoces, functions as both a storage solution and a room divider. It demonstrates adaptability in a setting where design must balance function and aesthetics.
A Fusion of Comfort and Function
Beyond the living area, the showroom transitions into a second lounge and dining zone. The Jermyn leather sofas by Gordon Guillaumier set a relaxed yet polished tone. The Drum coffee tables by Piero Lissoni introduce a playful contrast with their fluted wooden bases. The Flowers table by Roberto Lazzeroni infuses the space with a mid-century sensibility. Norm Architects’ Francis coffee table, on the other hand, takes inspiration from the geological formations of Cappadocia. It brings a sculptural presence to the arrangement. Surrounding this setup, the Bice armchairs by Lazzeroni, with their bronzed metal frames and vintage character, complete the composition.
The dining area is anchored by the Gullwing table from Gabriele and Oscar Buratti. This striking piece features a marble top and a sculptural metal base. Bai Lu chairs by Neri & Hu bring an element of fluidity to the space with their curved backrests. Their design is inspired by traditional Asian seating. Behind them, the Selecta bookcase by Officinadesign Lema functions as both a storage unit and a dynamic visual statement. It further emphasizes the showroom’s interplay between personalization and structure. As light filters through the large windows, it creates an ever-changing interaction of reflections and shadows. This effect reinforces the showroom’s immersive atmosphere.
A Space for Relaxation and Refinement
In the night area, a sense of comfort is achieved through carefully selected materials and subtle spatial divisions. The Tian wardrobe acts as both a functional partition and a visual anchor, its glass surfaces offering glimpses of the adjoining spaces. The Maddox bed by Dainelli Studio, with its wood and leather headboard, takes center stage, flanked by Top tables from Ludovica and Roberto Palomba. The Felix armchairs by Lazzeroni, characterized by their fluid forms, add an inviting dimension to the space.
On the opposite side, the Victor desk by Lazzeroni is paired with the sleek Tabby chair by Guillaumier, forming an elegant workspace that balances modernity with classical influences. Behind them, the Dandy modular system by Officinadesign Lema and the Seryasse wardrobe by Quincoces offer refined storage solutions. The My Night bed by Buratti introduces a sculptural presence with its plush headboard, while the Florens bedside tables complement it with their geometric simplicity. Completing the wardrobe section, the Eureka system by Steve Leung and the Text system by Officinadesign Lema provide adaptable storage options, demonstrating Lema’s approach to functional luxury.
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A Bridge Between Cultures
Lema’s new Hyderabad showroom is more than a retail space, it is a tribute to cross-cultural exchange. Italian craftsmanship meets Indian design traditions in a way that respects both, allowing for an experience where modern interiors coexist with historical influences. Every element within the showroom has been carefully selected to enhance the concept of living as an art form, reflecting Lema’s philosophy that a home should be both an expression of individuality and a sanctuary of comfort.
LEMA is always my go to for furniture! Classy modern and comfortable!