MITHRIDATE, the innovative London-based fashion brand, continues to redefine its ethos of “Fashion For Art” through its immersive and expressive approach to design. Inspired by the theatrical stage, the brand’s new boutique, located along Linjiang Avenue on the Pearl River’s north bank, transforms the retail experience into a sensory exploration. Designed by SLT Design, the space introduces the concept of the “Sphere,” where reality and illusion intersect.
The Facade: A Curtain Rises
The boutique’s exterior creates a striking introduction, with light grey linear stonework that mimics the elegance of stage curtains. The facade acts as a theatrical frame, drawing visitors into a world where artistry takes center stage. Inside, a minimalist palette of muted sand tones grounds the space, establishing a calm yet theatrical atmosphere. Midnight blue accents punctuate the design, while flocked metallic wave panels evoke movement, as though curtains are slowly rising to unveil the scene within.
A Stage of Reflection and Illusion
On one side of the entrance, an inventive display mirrors the concept of a lifting stage, with spotlights directing attention to the doorway. Opposite, mirrored surfaces expand the visual space, creating an illusion of infinite depth. Stepping through the boutique feels like crossing the “fourth wall”.
Deeper into the store, the boutique introduces an elevated semicircular display area that combines form and function. Guided by a ceiling track, visitors follow a flow reminiscent of theater steps, where curved fixtures lead the way. Underfoot, blue-toned marble flooring recalls the tactile elegance of classic theater surfaces, anchoring the space with texture and subtle grandeur. Mirrors placed throughout create layers of reflection.
The main display area adapts to its surroundings. Spotlights add a sense of progression, while a versatile ceiling track system allows for fluid transitions between everyday and formal offerings. Materials play a key role in shaping the space, deep blue curtains divide zones, while soft sandstone drapes lend a sense of serenity to the boutique’s flowing layout. Mobile mirrored cabinets and adjustable hanging rods add versatility.
An Intimate Boutique Experience
At the boutique’s center, a secluded space enveloped by midnight blue curtains creates a sense of intimacy. Illuminated by circular light fixtures and accentuated with inlaid marble floors, this area feels both exclusive and serene. The elevating platform motif is cleverly redesigned in functional forms such as display pedestals, resting seats, and cashier counters, tying together the boutique’s cohesive design language. A discreet VIP area, nestled within, provides a tailored, behind-the-scenes experience for select clientele.
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Project Name: MITHRIDATE Boutique
Project Type: Interior Design
Designer: SLT Design
Completion Date: 2024.
Design Team: Chen Ling, Shanshan Jiang, Yifei Ouyang, Haomin Gu, Yuelin Ma
Project Address: Linjiang Avenue, Tianhe District, Guangzhou, China
Building Area: 159 m²
Photography: Vincent Wu, Free Will Photography
Customer: MITHRIDATE
