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Chapeau Fashion Store by Ramon Esteve Estudio

A showstopping fashion retail design coming from Ramon Esteve Estudio for the Chapeau Fashion Store located in Valencia (Spain). The project was executed back in 2012 and takes the scope of 639 square meters.

Located on Hernán Cortés Street, in one of the best shopping areas of the city of Valencia, Chapeau is presented as a multi-brand store of reference that conveys the values of the avant-garde and design firms that are exhibited in it. Compositionally, the project is defined by the use of pure geometry, represented in three categories: prisms, tester mirrors and volumes of white light, used as display cases ; planes , metal sheets inclined to collect the visitor and lead it towards the back of the store, where they are transformed into angled sheets of glass that form the skylight; lines, fine pieces used for the hangers and display cases and is also materialized in the the form of split broken planes and generating edges. The visitor’s experience consists of a journey through a sequence of scenes. Begins with a large canopy of black steel, illuminated by a few strips that frame the glass facade of the presents the independent access for men and women, as scenarios where the exhibited collections is exposed. There is no defined window display, but that this is diluted and invades the space of the store. This idea is reinforced by the incorporation of large LED screens, on which are projected the compositions of art videos produced for Chapeau by Javier Santaella, as well as parades of the signatures displayed in the large international catwalks. – from RAMON ESTEVE ESTUDIO

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