Discover Kettal’s stand for this year’s Salone del Mobile envisioned by the renowned architect and designer Patricia Urquiola. Adopting an architectural approach centered on volumes and spaces, she establishes a conversation between Kettal’s concept and the objects that are part of the collection.
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The designer’s intention was to create an atmosphere of permeability and intrigue the visitors, enticing them to gradually explore the internal space. The external hints only offer a glimpse of what that awaits within.
This booth showcases a captivating four-handed narrative that effectively bridges the outdoor realm presented by Kettal with Urquiola’s artistic vision for product enhancement. The setting evokes a gallery-like ambiance, further emphasizing the artistic nature of the collaboration.
Upon entering, one is immediately struck by the captivating interplay between finishes and products. The booth’s color scheme is in perfect unison with the showcased items, creating a seamless and harmonious visual experience. The exhibition space is enveloped by an architectural design that employs neutral elements in a functional manner.
Patricia Urquiola’s work is a masterful display of elevating the essence of the brand through a sartorial approach that pushes the boundaries of conventional thinking, resulting in fresh and surprising perspectives.