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Kettal x Patricia Urquiola at Salone del Mobile 2023

Courtesy of © Kettal

Discover Kettal’s stand for this year’s Salone del Mobile envisioned by the renowned architect and designer Patricia Urquiola. Adopting an architectural approach centered on volumes and spaces, she establishes a conversation between Kettal’s concept and the objects that are part of the collection.

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The designer’s intention was to create an atmosphere of permeability and intrigue the visitors, enticing them to gradually explore the internal space. The external hints only offer a glimpse of what that awaits within.

Courtesy of © Kettal

This booth showcases a captivating four-handed narrative that effectively bridges the outdoor realm presented by Kettal with Urquiola’s artistic vision for product enhancement. The setting evokes a gallery-like ambiance, further emphasizing the artistic nature of the collaboration.

Courtesy of © Kettal

Upon entering, one is immediately struck by the captivating interplay between finishes and products. The booth’s color scheme is in perfect unison with the showcased items, creating a seamless and harmonious visual experience. The exhibition space is enveloped by an architectural design that employs neutral elements in a functional manner.

Courtesy of © Kettal

Patricia Urquiola’s work is a masterful display of elevating the essence of the brand through a sartorial approach that pushes the boundaries of conventional thinking, resulting in fresh and surprising perspectives.

Courtesy of © Kettal
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