SLT Design emerges as a dynamic architectural firm based in Shanghai, spearheaded by the visionary leadership of Chen Lin since its inception in 2013. Renowned for its multifaceted approach to design, the firm has established a robust reputation in the realms of commercial interior design, architectural innovation, and brand strategy consulting. With a diverse portfolio encompassing retail SI system creation, dynamic iteration, and business visioning, SLT Design is renowned for its innovative spirit and pragmatic approach in the field of architecture.
Their latest endeavor, The New Brand Space of JASON WU, exemplifies SLT Design’s commitment to integrating fashion and architecture. Tasked with crafting a fresh brand space for JASON WU in China, the firm embarked on a transformative journey to translate the brand’s signature motifs into tangible architectural elements. Drawing inspiration from JASON WU’s runway shows, which often feature three-dimensional flowers and distinctive contours, SLT Design meticulously conceptualized and executed a design that captures the essence of the brand’s aesthetic.
By infusing flexible yet potent geometric forms with elements of blooming flowers and dynamic silhouettes, the firm has created a harmonious “spiritual garden” that resonates with JASON WU’s identity. Each corner of the brand space exudes an artistic allure, inviting visitors to immerse themselves in a sensory journey.
In analyzing the project, one can discern SLT Design’s unwavering dedication to pushing the boundaries of design innovation while maintaining a steadfast commitment to functionality. The New Brand Space of JASON WU serves as a prime example of the firm’s ability to craft experiences that not only captivate the senses but also reflect the soul of the brand.
