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SLT Design emerges as a dynamic architectural firm based in Shanghai, spearheaded by the visionary leadership of Chen Lin since its inception in 2013. Renowned for its multifaceted approach to design, the firm has established a robust reputation in the realms of commercial interior design, architectural innovation, and brand strategy consulting. With a diverse portfolio encompassing retail SI system creation, dynamic iteration, and business visioning, SLT Design is renowned for its innovative spirit and pragmatic approach in the field of architecture.
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Their latest endeavor, The New Brand Space of JASON WU, exemplifies SLT Design’s commitment to integrating fashion and architecture. Tasked with crafting a fresh brand space for JASON WU in China, the firm embarked on a transformative journey to translate the brand’s signature motifs into tangible architectural elements. Drawing inspiration from JASON WU’s runway shows, which often feature three-dimensional flowers and distinctive contours, SLT Design meticulously conceptualized and executed a design that captures the essence of the brand’s aesthetic.
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By infusing flexible yet potent geometric forms with elements of blooming flowers and dynamic silhouettes, the firm has created a harmonious “spiritual garden” that resonates with JASON WU’s identity. Each corner of the brand space exudes an artistic allure, inviting visitors to immerse themselves in a sensory journey.
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In analyzing the project, one can discern SLT Design’s unwavering dedication to pushing the boundaries of design innovation while maintaining a steadfast commitment to functionality. The New Brand Space of JASON WU serves as a prime example of the firm’s ability to craft experiences that not only captivate the senses but also reflect the soul of the brand.
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