Potocco celebrates its its 100th anniversary at 58th Salone Internazionale del Mobile. The new collection blends indoor and outdoor elements in harmony, by creating new chairs and tables, the brand’ strong point, and opening itself to new panoramas. This will expand its offer with new type of products able to create more complete environments, all according to Potocco’s lifestyle. Take a look at the complete story after the jump.
The designer’s parterre has also been extended, thanks to new collaborations with Storagemilano, Federica Biasi, Luis Arrivillaga, Johan Lindstén, Favaretto&Partners and Radice Orlandini. Reconfirmed instead the ones with Chiara Andreatti, Oscar and Gabriele Buratti, Radice Orlandini, David Lopez Quincoces, Serena Confalonieri, Mario Ferrarini, Bernhardt&Vella and Stephan Veit.
This years’ Booth’s design has been granted to the architect Tim Power who totally renews the booth by becoming the interpreter of the company’ spirit, telling the breadth of the Potocco collection.
A geometric and contemporary architecture whose interior volumes are organized in a variety of environments that host the indoor and outdoor collections. The most intimate and collected spaces presented living and dining compositions, while the most airy spaces, enriched with flourishing vegetation, have been dedicated to outdoor products. To separate and articulate the rooms, glass walls accompanied by stones and soft carpets, delicate and materic finishes, while warm and neutral colors from beige, to gray, to dove grey, underlined the sense of union.
A space where indoor and outdoor constantly dialogued with each other. The fulcrum of the stand is the central atrium, a green oasis between the rooms and the open spaces from which a spectacular staircase leads to the upper floor.
INDOOR NEWS 2019:
STAY and TALE design Storagemilano
A praise to lightness the new STAY lounge armchair designed by Storagemilano on their debut in Potocco. The essential structure in metal rod represents a simple but vigorous line that embraces the back and the seat: these two elements, functionally and visually separated from each other, seem to float on its inside, conferring levity to the ensemble.
From the contemporary approach but with references to the ’50s, STAY presents squared volumes, softened along the profiles by the soft curves of the padding, dictating a winding that acts as a counterpoint to the rigorous design of the structure. A proposal that comes alive in the avail-able variants: from the one in bronzed brass, that confers a touch of precious glam to every room, to the one in embossed anthracite, sober and elegant, combined with the numerous coverings as per collection.
A unique combination of reflexes and light, lightness and materiality make of the TALE mirror, by Storagemilano, a perfect desire object. An accessory with graphic signs and great expressive strength that plays on the interaction between geometric volumes, apparently free, but linked together. The frame seems to free itself from the mirror, breaking it up onto several levels and cre-ating the illusion of an object in constant search for balance and stability. TALE multiplies the depth of the space in which it is inserted, enlarging and illuminating it with reflections thanks to the bronzed brass finish, for the base and the bow, combined with the anthracite painted metal frame.
ARIAL and AVANT design Gabriele and Oscar Buratti
Gabriele and Oscar Buratti’s minimalist style give life to the new ARIAL bookcases and consoles. Assimilating the identity of Potocco and reworking it through their style, the two designers give life to a new collection that chooses wood as a material of excellence combined with more tech materials, once again showing the admirable craftsmanship of the company. Pure and essential lines for the ARIAL freestanding bookcase characterized by a very tight frame, in bronzed brass or embossed anthracite metal, in contrast with the feet. Ideal for walls, as well as in the center of the room, for a delicate and elegant partition of the spaces, ARIAL consists of shelves in Ash or Canaletto walnut. To support them, transversal bands in metal that constitute an innovative element thanks to the dual function, both structural and functional, as bookend. Domestic architecture, proposed in a 165 cm height version and in a lower 75 cm version, ARIAL is available, optionally, with under-top wooden drawers that extend its functionality.
Minimalism and sophisticated details characterize the ARIAL console that interprets the welcoming home furnishing par excellence. To distinguish it, the upper part of the drawers and the back, made of solid ash or Canaletto walnut, which slightly overhangs the top available in marble, back-painted glass, ash or Canaletto walnut, creating a sort of tray. The solid wood edge is not only a functional element but represents a true and distinctive aesthetic characteristic of ARIAL: the vertical wood grain, turned horizontally at the solid wood, a very fine craftsmanship. The essential structure in anthracite painted metal with bronzed brass feet also supports a lower surface in Ash or Canaletto walnut with tapered edges.
The designers also present the new three-door version of the AVANT sideboard. A rigorous volume that lives on the heat and vibrations given by the natural movement of the ash, a living material chosen to design the shapes of this container. AVANT re-proposes the design of the homonymous collection, characterized by the upper part of the hinged doors and the back of the furniture slightly higher than the top, available in marble or back-painted glass.
The doors of the sideboard are characterized by an edge slightly tilted that allow it to be gripped and opened, without needing for handles. Behind them concealed glass shelves and, on request, drawers.
A proposal that combines tradition with a sophisticated industrial touch: the soft-closing hinges have been carefully selected for their minimal aesthetic impact, allowing the mechanism to be concealed from view. The design is completed by the detail of the legs in bronzed brass.
VELIS and LYZ design Mario Ferrarini studio
The well-established collaboration continues with Mario Ferrarini studio which presents four new variants of the VELIS armchair that widen the homonymous collection, making it suitable for every need, from the home to the office, from retail to hotels.
Thanks to its knowhow in wood processing, Potocco shows its ability in working different materials, revisiting one of the leading products of its collections.
For the VELIS tub chair, new versions are proposed: one with cast legs in aluminum polished or copper finishes and new perforated leather upholstery, designed for customers looking for a lighter product characterized by an industrial-chic aesthetic; one with a higher back, 87 or 95 cm, and structure in Ash or Canaletto walnut to ensure greater comfort, designed for specific markets, one with hide-leather upholstery, up to the one with swivel base in aluminum, ideal for the home office as well as the office.
The use of wood is a recurring theme in the Mario Ferrarini studio projects for Potocco. His desire to celebrate and narrate this noble material through the wise ability to shape it, dictates the study of the relationship with the other materials used.
In the new chair and armchair, LYZ, this relationship, where solid Ash wood or Canaletto walnut become the structure on which the coating develops, is visible from every angle. Exactly as from the stem, which defines its structure, the delicate petals of the flower rise up.
OPUS design Bernhardt&Vella
The Italian-French duo Bernhardt & Vella renews their collaboration with Potocco during the Salone del Mobile. Bold combinations of materials and shapes define the new OPUS table. Characterized by a particular design of the modular “double V” base, a strong distinctive sign of the product and a refinement expressed in the wise use of wood, OPUS presents itself in many aesthetic and functional variants. Depending on the positioning of the two bases, the top varies and can be chosen between a square and a rectangular form, both offered in marble, Ash or Canaletto walnut. Just like a tripod, this base allows you to be able to manage a large number of different top’s dimensions. The geometric and linear design comes to life in aesthetic possibilities, making OPUS the protagonist of an important dining room in the name of conviviality.
TRACK design Favaretto&Partners
Memories of great Nordic cabinet making, rigor and formal cleanliness make the TRACK lounge chair by Favaretto & Partners a timeless proposal suitable for any style and context.
Renewing the typical sections of the 1950s woodworking, TRACK presents an inverted “y” shaped structure in Ash or Canaletto walnut, a true typological characteristic of the seating of that era. With generous dimensions, this armchair is designed for a relaxing corner, where you can immerse yourself in reading or conversing, as well as in a bedroom thanks to a seat and backrest characterized by a comfortable padding. A proposal of great character and an important presence that gives a very strong sign to the environment in which it is inserted.
CUT design Stephan Veit
The CUT lounge lounge armchair was born from the desire of designer Stephan Veit to develop a seat with ergonomic shapes, a cozy nest with soft lines and an attractive look.
CUT was built creating a harmonious and enveloping shape like a shell. The result is a lounge armchair with a light and extremely comfortable appearance, thanks also to the seat cushions and headrest, supported by an essential fixed or swivel base in painted metal rod. The sharp profiles and the visible stitching in correspondence of the incisions make this seat a proposal with a contemporary look with tailor-made touches. The CUT footrest accompanies the collection and incorporates the aesthetic features of the lounge armchair.
A design that alternates a poetic harmony of forms making of CUT a passe-partout product, from domestic interiors to offices and luxury hotels.
POCKET design Luis Arrivillaga
POCKET was born from the idea of creating a coffee table in the name of multi-functionality. In-spired by the studies on the decomposition and re-composition of the square of the famous German painter Josef Albers, the designer Luis Arrivillaga revisits the canonical structure of this complement.
Its structure is composed of two small tables in different heights, interlocked: the higher one has a metal base and black wooden lacquered top, the lower one has the same metal base but a container top in Wengè finishing or Canaletto walnut that can be used as a drawer or table top. By breaking down the normal functionality of the drawer, the designer makes it an independent element: a design detail that dictates its functionality and at the same time imparts a strong distinctive aesthetic to the product.
Presented in a bronzed brass finish, POCKET is perfect for a front or side sofa use, a real must-have for those who want a living area with glamorous details.
PLISSÈ design Serena Confalonieri
The circle is the element that inspired Serena Confalonieri to design the Plissè stool.
Starting with the simple round base of the seat, the stool, available with and without backrest, is embellished with a tailoring detail, a refined pleating that runs along the entire edge, playing with combinations of different fabrics and leathers.
A detail stolen from the world of fashion that supports the shapes of the stool without affecting its elegant essentiality and making it a perfect piece of furniture, usually declined starting from other seats. It is like a dress that perfectly adapts and enhances the body lines.
The PLISSÈ stool, adjustable in height with gas-height adjustment system becomes the emblem of the designer’s style, the result of a meeting between transversal worlds and creativity.
OUTDOOR 2019 NEWS
MALI design Federica Biasi
MALI outdoor chair and armchair, designed by Federica Biasi in her first collaboration with Potocco, tell the most artisan soul of the company.
Inspired by traditional Indonesian seating, the designer created a sculpted shape in Iroko wood that reveals her exotic charm thanks to graceful and gentle proportions that marry a raw, unfinished look. MALI is freed from excess decoration bringing back the value of natural materials, giving life to a timeless product that wants to propose a different way of living the garden. The “Fly” hand-woven braided backrest, creates an airy texture that becomes a structure, revealing the designer’s most feminine creative side and her ability to interpret the spirit of the company through her own style.
HISHI design Chiara Andreatti
Like small contemporary totems, the HISHI tables by Chiara Andreatti seal, through the choice of materials, the combination of indoor and outdoor, revealing the designer’s passion for materials and experimentation with new aesthetic possibilities.
The base in ceramic, in the colors gray sand and peach, is characterized by a hand crafted bas-relief decoration in geometric mesh, which creates refined effects through the deposit of the crystalline. A design that seems to imprint the graphic pattern of the weaves, a stylistic sign of the outdoor according to Potocco’s view.
Available in two heights, 47 and 55 cm, the HISHI coffee tables are also available with round or square top in bronzed glass for the outdoor version and in Caneletto walnut for the indoor version, to dare different combinations of shapes and colors.
DOCK design David Lopez Quincoces
A magnetic character for the DOCK table by David Lopez Quincoces, which declares its rigorous and sophisticated trait with a minimal and contemporary taste.
An allure of lightness accompanies the entire project: structure and top are elegantly dry, reduced to the minimum thickness for a timeless furnishing able to fit into any context. Potocco’s mastery in woodworking is once again the protagonist: the slats arranged next to each other, to compose a harmonious and orderly sequence, are in Iroko wood, making the Dock ideal for an outdoor use.
A proposal that evokes summer and marine atmospheres. On both sides, the section of the table tapers slightly at the edges, giving it an almost airy appearance. The Dock table is available in a fixed version of 200 cm and in the variant with extensible top in 255cm.
KEEL design M+V (Mario Ferrarini + Victor Vasilev)
Essential in the lines, the design of the new KEEL chair and armchair by M + V rises from a careful research on the relationship between geometric rigor and organic sinuosity.
This seat represents in fact the attempt to find the best balance between a linear iron structure and wooden support elements with soft and sinuous shapes that present a very particular and careful processing also for a furniture designed for the outdoors. It is no coincidence that the name Keel is a reference to the nautical world, in particular the balancing function performed by the keel in boats.
Perfect for an outdoor use, KEEL is a conversation chair or a reading chair, light but solid, suitable for every occasion and need.
OLA design Radice Orlandini
The concept of OLA, designed by Radice & Orlandini, is linked to the image of the wave, an organic and sinuous shape that has always fascinated men. Its fluid and creates lights and shadows. An image that is both elegant and disruptive.
In the same way, the enveloping backrest of the Ola chair and armchair, hand-woven in “Fly” rope, folds in three dimensions to accommodate the human body, guaranteeing a perfect comfort. This also thanks to the designers’ choice to introduce a change of inclination in the supporting structure: the shapes acquire in this way a greater plasticity while maintaining an extreme linearity in the plot of the weaving.
Available in the chair or armchair version, OLA has a structure in painted metal rod combined with a soft upholstered seat cushion.
JUNE e BUTLER design Bernhardt&Vella
Timeless charm for JUNE, the new lounge armchair by designers Bernhardt & Vella. Versatile and transversal JUNE lends to furnish outdoor environments thanks to the proposed finishes.
The structure is entirely in painted tubular and, all around the armrests, the armchair is hand weaved in nautical rope or “Gassa” rope, which draw the line of it becoming an aesthetic and functional element.
The independence between the structure and the important seat and back cushions, placed on it, expresses the logic of rationalism, to which the entire project is inspired. Once again, the protagonist is Potocco’s corporate know-how, able to offer a type of flexible furnishing according to multiple solutions that satisfies the most diverse needs.
BUTLER is an outdoor trolley that combines an essential design with functionality. The trolley is a fundamental complement to the dining and living areas to organize, transport and contain drinks, food and dishes or other objects.
The upper top in Iroko wood, the lower one and the bottle holder container, removable according to need, create a play of volumes and lines with the structure.
A new type of furniture for the company that increasingly completes the catalogue offering new outdoor products to enjoy outdoor moments.
SUNO design Johan Lindstèn
In the first collaboration with Potocco, Johan Lindstèn reinterprets the universal shape of the sunbed.
The young Swedish designer, known for creating objects characterized by a narrative trait and unexpected details, emphasizes one of the main elements of this furniture, giving life to the new SUNO sunbed, that stands out for its large wheels with diam. of 57 cm.
A formal hyperbole that makes of a functional element the aesthetic trait that characterizes the entire project by re-reading it with a playful approach and giving it great elegance.
With a structure made of Iroko wood slats, fitted with a padded mattress, SUNO has a backrest that can be adjusted to different inclinations to enjoy outdoor relaxation with maximum comfort, as suggested by the evocative name, which means sun in the Esperanto universal language.
LAND design Potocco D&D
An island of relaxation where you can spend your summer days, maybe by the pool.
LAND sun bed is the new proposal signed by the company that expands the outdoor catalogue, natural extension of the Potocco house, taking the indoor comfort outside. A product that recalls relaxed atmospheres and serenity characterized by a wooden Iroko structure with a reclining backrest and a padded mattress covered in outdoor fabrics that turns to the domestic and contract context, from the hotel to the naval world.
OTX design Gabriele e Oscar Buratti
The new Ø128cm and Ø158cm OTX dining table extends the homonymous collection designed by Gabriele and Oscar Buratti.
This table is extremely versatile thanks to its double declination, for both indoor and outdoor environments. Available with top in Ash or nano-tech resin for interiors and in HPL for outdoors, the OTX dining table is characterized by minimal aesthetics and a geometric design which make it ideal for refined indoor and outdoor rooms, declined for company, home and contract spaces.
Perfect synthesis between practicality, lightness and essential design, OTX is an example of the excellence of Potocco in creating functional and elegant objects that adapt naturally to any space.
VELIS OUTDOOR design marioferrarini studio
Mario Ferrarini continues his work in the world of seating, Potocco’s strong point, applying his research also to the outdoor environment.
This year the VELIS tub chair by Mario Ferrarini studio, part of the company’s flagship collection, is realized in an outdoor version, demonstrating, once again, the versatility that distinguishes the company, who responds to every need.
The experience gained by Potocco in the use of weaving gives rise to the new variant with back and armrests woven in “Gassa” rope, combined with an Iroko wooden base.
Photography by Leonardo Duggento
Images are courtesy of Potocco
Find more designs by Potocco: potocco.it