The Wisdom Gate Urban Cultural Salon by ZN DESIGN serves as the headquarters for a music education brand specializing in classical music, orchestral performances, piano, voice, media, film, television, and opera. Situated on the upper floors of the Twin Towers, known as the “Gate of Wisdom,” in Hangzhou’s Binjiang District, this project stands as a sophisticated addition to the city’s architectural landscape, adjacent to the Olympic Sports Centre.
Designed to function as a cultural and artistic lounge within Hangzhou’s skyline, the project integrates classical art with elements inspired by monumental architecture and the rhythm of music. The space balances its role as an artistic hub, an interactive educational center, and a space for business innovation.
Design Philosophy
The design infuses the brand’s headquarters with artistic and cultural significance, transforming traditional office attributes. By embedding cultural and creative narratives, the project redefines the workspace as a platform for interaction and communication. It envisions the current space as a vessel capable of supporting the organization’s long-term vision, positioning it as a setting that evolves alongside the brand.
The approach draws parallels to a musical composition, where every element of the space reflects the elegance, intensity, and rhythm found in classical music. The design combines these qualities with modern aesthetics, achieving a mix of tradition and contemporary thought. The outcome is a headquarters that incorporates the refinement and sophistication of an artistic institution.
Functional Spaces
The design emphasizes versatility, ensuring the headquarters can accommodate the group’s changing needs over time. One key feature is an auction house, designed to host both academic meetings and classes. This versatile space encourages intellectual and artistic engagement, aligning with the brand’s educational mission. Adjacent to this is a live streaming room, equipped for interactive online classes, connecting physical and digital learning to expand the reach of the organization’s offerings.
The art gallery is a centerpiece of the headquarters, designed to accommodate classical music performances, academic exchanges, and music lessons. Beyond its practical use, the gallery serves as a visual representation of the company’s values, integrating the arts into its corporate identity. The president’s office has been designed to convey the corporation’s status and prestige. At the same time, it maintains a functional layout to support daily operations.
Adding a layer of exclusivity, the VIP room provides a warm and private setting for banquets and gatherings. This space has been crafted to offer an inviting atmosphere. Together, these spaces create a dynamic environment that supports the group’s present needs while anticipating future growth and diversification.
Architectural and Spatial Intent
The project designed by ZN DESIGN focuses on creating spaces that are both practical and deeply symbolic in their design. Every element within the salon has been selected to express a deeper narrative that aligns with the brand’s identity. The spaces invite interaction and discovery, encouraging users to engage with both the physical environment and the cultural ethos of the organization.
The use of thoughtful materials, innovative layouts, and tailored features ensures the space supports its diverse purposes while remaining adaptable to future needs. The design positions the headquarters as more than just a place of business. It establishes the space as a cultural and artistic landmark that reflects the aspirations of its users.
Art and Branding Integration
The design integrates the brand’s artistic focus with its corporate functionality. The project incorporates elements inspired by classical music and fine arts. These features reflect the company’s focus on education, creativity, and artistic excellence. The headquarters becomes a physical manifestation of the brand’s mission to inspire and educate through music and culture. The project redefines the notion of corporate design by creating an environment that nurtures interaction and communication.
Project Name: Wisdom Gate Urban Cultural Salon
Location: Hangzhou, China
Project Area: 2000 m²
Design Team: ZN DESIGN
Scope of Design: Spatial Design、FF&E Design、Brand VI Design
Design Director: Amy Shen
Brand Support: ZHISHANG ART, Artist Liu Yi, Ugan Flooring, Lohan Lighting
Project Photography: Zheng Yan
Completion Time: January 2024.
