Italian fashion brand MISSONI is during Milan Design Week transforming their showroom into a spellbinding place of wondernamed “Welcome Back Dreams“. The scenography and set-up in showroom is creating a sureal stage and is softly enveloping like a magic box and creating illusion of another world. The main attraction of this stage are oversized friendly animals made in soft iconic fabrics, with black and white, zigzag or polychrome joyful patterns. The path winds through the multicoloured magic of rainbow walkways and shades of suggestive sunsets that make you daydream.
Another encounter with the evolution of the Missoni lifestyle will take place in the Main Courtyard of Università Statale during the Interni Design Re-Generation exhibition. Two evocative installations (set at the frontal east and west corners of the Main Courtyard) make use of fantastical elements to interpret the Outdoor concepts of Missoni Home called “Mega Verso”. The instinctive wit of the art installation alludes to the brand’s ability to constantly reinvent and repropose itself, to mix the real and surreal without preclusion. An homage to the mood of the Interni exhibition dedicated to Design Re-Generation.