Hospitality & Retail
St. Trop by LW Design
LW Design designed an eye-catching design on the rooftop pool deck at the Waldorf Astoria Dubai International Financial Centre. During the daytime, it’s a chilled deck that’s great for relaxation, and at night, it transforms into a fun party venue. Take a look at the complete story after the jump.
In the brief, the client proposed that LW Design create an energetic poolside bar that’s inspired by StTropez trends and the area’s aesthetic of enjoyment for locals and visitors alike.
LW’ lead designers on this project; Pooja Shah-Mulani and Jenni Davies were inspired by the French Cote d’Azur’s unique vibe and exclusive luxury yacht ambiance. The concept behind the space was to develop a venue that was fun with contemporary elements. It needed to be fitted with unique décor that allowed a transformative effect in the transition from day to night.
Implemented Design Elements
To bring the concept to life, the LW Design team came up with the idea of a teak floor with geometric cuts and bold fabrics featuring monochrome stripes. Behind the bar, a mural of different faces made from greenery-based artwork is an ode to the people of St Tropez as it channels their spirit and charisma.
Meanwhile, the aqua fabrics reflect the colors of the Mediterranean Sea. To set it like a pool deck, they added sun loungers that can be lowered easily, and grouped to set up a lounge for guests in the evening.
ALEC completed the fit-out whilst Arkinature made the spectacular nature-based artwork.
Ambiance and Technical Aspects
For the daytime ambiance, the goal was to give the space a fresh new feeling with a relaxed atmosphere. But during nighttime, the space transforms into a club-like area with colored lights highlighting the pool as well as the floor and bar. This leads to an environment that’s perfect for parties where guests can enjoy drinks from after sunset until dawn.
Because of the area’s advanced décor and design elements, the biggest technical challenge in terms of execution was to seal the space from the elements. At the same time, the LW Design team had to give what was once a harsh-looking stone box, some character, warmth, and embedded personality.
They attained this by using geometrically patterned screens to surround the area, which makes the pool a focal point of the design. To add warmth to a rather open design, they incorporated timber slats, adding them to the ceiling and walls. Moreover, they also channeled nature into the space by adding greenery to the structural columns.
The space is highlighted with bold yet simple textures and finishes because of how they best define the LW Design philosophy. By using large format concrete tiles, the team gave a back-to-basics vibe. In contrast to the rawness of concrete, they used dark basalt stone with ribbed detailing behind the bar, with LED lights to highlight its features. As visitors enter the space, lime and turquoise-colored cushions complement the monochromatic loungers.
The selection of outdoor furniture needed to be subtle yet impactful. For the perfect Instagram-worthy shot, birdcage hanging chairs are installed at the corners of the upper deck. The lower lounge exudes a simplistic aesthetic with modular lounge seating in charcoal tones. Custom-designed side tables are placed near loungers, inspired by the appearance of drink trolleys. Smart tables that double as ice buckets are littered throughout the space.
Find more projects by LW Design: www.lw.co