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BMW Olympic Pavilion by Serie Architects

BMW Olympic Pavilion

Project: BMW Olympic Pavilion
Designed by Serie Architects
Location: London, United Kingdom
BMW enlists British practice Serie Architects to design their impressive Olympic Pavilion in London, expected to receive over 8000 visitors a day during the Olympic games. For more images and architects description continue after the jump:

BMW Olympic PavilionBMW Olympic Pavilion

From the Architects:

Serie co-founder and principal architect Christopher Lee comments:  “The design takes the idea of the pavilion in the park – the Victorian bandstand – but instead of one pavilion we envision nine pavilions clustered together to form a family.” 

The top floor will house a number of individual standalonepavilions, which will be used to highlight BMW’s latest vehicle innovations.  

The lower floor will house a range of interactive visitor exhibits, articulating BMW’s vision for sustainable mobility and support for Team GB and ParalympicsGB athletes.  Over 8,000 visitors are expected to visit the BMW pavilion each day during the Olympic & Paralympic Games.

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