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Prada’s New Exhibition Space in Galleria Vittorio Emanuele II

AMO reinterprets Osservatorio, Fondazione Prada’s new exhibition space dedicated to photography in Galleria Vittorio Emanuele II for the PRADA‘s 2018 Resort Womenswear show. Conceived as a confrontation between real and manufactured moments, the set has linear arranged seating oriented towards the cupola placed beyond the large windows.

Enhanced by both reflective and translucent columns, the guests have a transfigured view of the chiseled profile of Mengoni’s architecture. Models walk along the windows, glowing in the afternoon sun, suspended between the sky and the ornate iron dome that acts as the silent backdrop for the show. On the other side of the room this scene is deconstructed and magnified. A continuous mirror running along the wall echoes the overall scene, augmenting the room’s proportions. Distorted fragments of Galleria and evanescent details of the collection cover the surfaces of a series of screens in reflective and pastel colors, blending the spectacle into the set, creating an ephemeral ensemble.  
– from Prada

See all the looks on: PRADA RESORT 2018 WOMEN’s COLLECTION

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images courtesy of Prada

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