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PRADA Showspace for Spring Summer 2023 Men’s Show in Milan

PRADA Showspace created for the Spring Summer 2023 runway presentation in Milano at Fondazione Prada

PRADA Showspace
Photo ©PRADA

PRADA Showspace created for the Spring Summer 2023 collection runway walk once again transforms the Fondazione Prada. Since the completion of Fondazione Prada in Milano, Italian fashion house Prada uses a space at the foundation for their runway presentations. This time the catwalk found the guests inside of a giant house, the oversized checked drapes and square windows defined the space.

PRADA Showspace
Photo ©PRADA
Photo ©PRADA
PRADA Showspace
Photo ©PRADA

The show decor conceptualizes intimacy: a representation of a mocked-up house, blown overscale, is executed entirely in raw-edged paper. Reflective of the human and the real – the quotidian and everyday, in material and image, both fashioned into something exceptional – it functions both as a backdrop to the clothes and a protagonist unto itself, another context that challenges our perception,” shares PRADA press team talking about the showspace

Discover more of the Prada Showspace in our gallery: 

Related – PRADA  Spring Summer 2023 Menswear collection is now on DESIGNSCENE.net.

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