After the recent collaboration for the Fuori Salone 2019, ALPI and the designer Martino Gamper go back to work together for the London Design Festival, one of the main international events in the design world.
The company, leader in the production of decorative surfaces in reconstituted wood veneer, contributes to the realization of the exclusive site-specific installation”Disco Carbonara” designed by Gamper, on display from 14 to 22 September 2019 at King’s Cross. The new London creative district will be, for the first time this year, a Design District of the Festival, becoming part of the most interesting addresses in London for design and architecture.
“Disco Carbonara”is conceived by Gamperas a playful temporary gateway to the new Coal Drops Yard commercial center.
For this project, the designer has expressly chosen reclaimed ALPI wood to cover the entire structure – 10 m long and about 8 m high – composed of a fake colored façade that evokes in an entirely new way the lively atmospheres of the discos.
By selecting waste elements that can no longer be used in production, Gamper perfectly reveals his modus operandi of deconstruction and re-contextualization of the existing, with the aim of restoring new life and value to a “forgotten” material and exploring its extraordinary potential.
The combinations of chromatic tones and variegated textures give shape to a highly scenographic geometric composition that reveals the unusual expressive language of the designer and his imaginative poetics.
The installation depicts the subtle borderline between whatwesee and what lies behind the appearance. In fact, the project draws inspiration from the legend of the “Potëmkin Village”, a fictitious papier-mâché village built by Prince Grigory Aleksandrovič Potemkin, in the territories conquered in Crimea, to impress his lover Catherine the Great during a trip in 1787.
A recurring concept of play in the works of Gamper, a designer operating halfwaybetween design and conceptual art, which led him to dissect the material and to recontextualize it to give life to new meanings and aesthetic forms.
“Disco Carbonara” is a further manifestation of the profound synergy between ALPI and the world of design, telling the beauty of wood and reaviling its ample aesthetic and design freedom.
Photography by John Sturrock
Find out more on www.alpiwood.com