Gucci Wooster Opens in Soho

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Following Gucci Garden, opened in Florence earlier this year, Gucci has opened the hub for creativity and innovation – Gucci Wooster in SoHo, New York. Offering a new way to experience the eclectic, creative and bohemian spirit of the brand, Gucci Wooster is the latest destination created by the house where you can discover the latest collections and collaborations.

Formerly the site of a pencil factory, Gucci Wooster is located in a 155-year-old landmark-protected building and occupies a full city block, from Wooster Street to West Broadway. Gucci Wooster is a unique space and has therefore been imagined by the House in a new way. Taking up nearly 10,000 square feet, the design concept was conceived exclusively for this location to maintain the integrity of the original framework. The restored brickwork, wooden floors, tin ceiling, and iconic columns highlight the intricate cast-iron architecture that characterizes SoHo. Three different hand-painted floor designs, executed by Italian artisans, introduce color and pattern, while original steel tiles speak to the neighborhood’s industrial history. Bold colors of turmeric orange and burgundy Guccify the interior and seating is covered in Gucci prints and fabric. Luggage carts, freestanding furniture with stone inlay and vintage pharmacy fixtures display products throughout the space. Reinforcing the industrial spirit of the building, custom brass fixtures frame the brick walls. – from Gucci

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Images courtesy of Gucci