Marsèll, the distinguished Italian craft footwear and accessories brand, known for its engagement with art and culture, has opened its first flagship store at Via della Spiga 42. This 400-square-metre space, spanning two levels, is a homage to Marsèll’s timeless collections.
The vision for Marsèll’s flagship store was ambitious and clear: to create an absolute space, a fusion of the modular environments seen in Marcel Breuer’s architecture with the meditative atmospheres of Carlo Scarpa. Situated in Milan’s prestigious Quadrilatero della Moda (Fashion District), the store is the fruit of an eight-month collaboration between Marsèll and the Berlin-based design studio Lotto Studio. The result is a space that offers an escape from the everyday, characterized by its openness, modernity, comfort, and solemnity, perfectly crafted to showcase Marsèll’s full range of creations.
Across its 400 square metres, the Marsèll store accommodates both men’s and women’s collections on the street level, alongside a gallery area for presenting collaborations and site-specific art projects. The basement level serves a dual purpose: it houses the Marsèll Gomme family and doubles as a forum for meetings, exhibitions, and conferences. This level is defined by long terraces framing a central exhibition space and is accessible via a grand staircase adorned with a walnut bookcase, a permanent artwork that connects the store’s two floors. A specially designed curtain system allows for flexible subdivision of the space, adapting to the changing needs and dynamics of the public.
The choice of materials in Marsèll’s flagship store reflects a deep, respectful engagement with texture and finish, echoing the brand’s commitment to simplicity, sophistication, and elegance. The interior design is anchored by two contrasting elements: stone-earth and space-air, which define the store’s geometry. Travertine signifies the women’s area, and walnut wood marks the men’s area, complemented by stainless steel, glass, leather, Marsèll’s signature colors, and translucent fabrics. The walls, an innovative blend of cement and Brenta river pebble grit, enclose a flexible, contemporary interior dedicated to showcasing artists and creatives.
Marco Cima, Marsèll’s Creative Director and Founder, sees the opening of this flagship store as a pivotal moment, establishing a direct dialogue with those who appreciate the brand’s work.