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ZANOTTA Is Now Acquired by CASSINA

Zanotta is acquired by Cassina to become part of Haworth Lifestyle Design Group, announced today – find out more:

zanotta cassina
Photo ©Omar Sartor courtesy of Zanotta

Zanotta SpA, the renowned Italian furniture company was acquired by Cassina SpA, to become part of the Haworth Lifestyle Design group. With the acquisition Cassina will from now on work on projects and activities nurturing the future growth of Zanotta. 

As part of Haworth Lifestyle Design the Italian furniture brand joins a great company alongside Cappellini, Ceccotti, Karakter, Polrtona Frau, Luxury Living, JANUS Et Cie, Luminaire, Internio and Cassina. 

Zanotta comes with a rich history in the design world, founded almost seven decades ago, it today stands as one of the leaders in the Italian design industry. To this day the house masterfully celebrates the heritage set by its founder Aurelio Zanotta. At the forefront of Zanotta was the innovation and technology research both in design and the use of innovative materials. 

Photo ©Omar Sartor courtesy of Zanotta

Today Zanotta is one of the leading players in the Italian furniture industry, with a recorded yearly turnover of around 25 million Euros. Zanotta is available in 50 countries, operating globally in over 700 stores.  Today in its collection the company signs over 330 products, part of the history of furniture design, many are exhibited in over 50 museums in addition to the 4 Compasso d’Oro ADI received.

Following these years of intense work, which have brought Zanotta back into the spotlight, I am happy that this wonderful company can continue its journey side by side with an important player like Cassina, who will help it to make the most of its potential.” shares Giuliano Mosconi, CEO of Tecno/Zanotta group commenting on the acquisition. 

Zanotta itself is known also for its inspiring collaborations with designers and architects alike from Alessandro Mendini, Carlo Mollino, Gae Aulenti, Achille and Pier Giacomo Castiglioni, Bruno Munari and Ettore Sottsass. Zanotta furniture pieces have reshaped the furniture industry, and many are still a must have for design furniture lovers. From Maggiolina chaise-longue, the Sciangai coat stand, the Sacco armchair, the Tonietta chair, the Mezzadro stool, to the Leonardo table, as well as the Allunaggio outdoor seat and the Quaderna table, many of these designs are produced to this day and are part of contemporary design language. 

Photo ©Omar Sartor courtesy of Zanotta

We are extremely happy to welcome Zanotta, a company that has written some of the most important chapters of design and with which we share the founding values of this sector, from production quality to supporting culture. We will guarantee ample operational autonomy to this formidable brand so that it can continue its creative journey through the search for new talent and the enhancement of its exceptional product portfolio. We will take care of Zanotta and work towards generating the  greatest attention for it to grow worldwide.” adds Luca Fuso the CEO of Cassina

Cassina itself was founded in 1927 and has revolutionised the way design industry operates, especially putting Italy on the map at the forefront. Cassina blends well with Zanotta with its common interest in continuous research and innovation pushing forward the furniture industry. 

At the same time with Haworth Lifestyle Design (formerly Poltrona Frau Group) since early 2000s has a successful run with not only Cassina but also top furniture brands such as Ceccotti, JANUS et Cie, Karakter and Poltrona Frau to name a few.  As part of Haworth Inc, one of the most successful groups in the design furniture industry based in the USA, the company comes with a 2.5 billion dollar turnover as well as a number of 7,500 employees globally. 

“With the arrival of Zanotta we have added another shining star to our bright sky, confirming HLD group’s vocation to identify, attract and develop the best organisations from the global design scene. I warmly welcome our new colleagues who, thanks to their commitment, have been evolving this wonderful brand every day for the past 70 years, while I remember with respectful admiration Aurelio Zanotta, the company’s founding father, visionary and master of the great history of Italian design,” shares Dario Rinero, CEO of Haworth Lifestyle Design. 

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