![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-01.jpg)
Klinik 32 is a newly established dental clinic situated in Ni?anta??, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.
![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-02.jpg)
![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-03.jpg)
From the Architects:
Klinik 32 is a newly established dental clinic situated in Ni?anta??, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space.
![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-04.jpg)
![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-05.jpg)
![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-06.jpg)
![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-07.jpg)
The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal.
![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-08.jpg)
![Klinik 32 Istanbul](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-09.jpg)
![Klinik 32 I-AM 10](http://www.archiscene.net/wp-content/uploads/2014/08/Klinik-32-I-AM-10.jpg)
The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike.
What we did:
• Brand Identity
• Brand Mark
• Brand Application
• Interior Design
Project: Klinik 32
Designed by I-AM Studio
Location: Ni?anta??, Istanbul, Turkey
Website: www.i-amonline.com