Studio Vudafieri-Saverino Partners designed the first Delvaux Flagship boutique in Rome, Italy. The new boutique recalls the spirit of an ancient Roman house, reinterpreted with irony and in a modern key. Take a look at the complete story after the jump.
From the architects: Delvaux, the oldest fine leather luxury goods house in the world, has inaugurated a new Flagship store in the heart of the Eternal City, located in a historic building in the exclusive Piazza San Lorenzo in Lucina. This opening follows the one of the Milanese boutique, confirming the increasingly prominent role the Italian market is playing for the brand.
The interior design is by Vudafieri-Saverino Partners, architecture studio based in Milan and Shanghai, which has been responsible for the world concept of Delvaux boutiques since 2012. A concept, created in collaboration with Delvaux’s Chairman and CEO Jean-Marc Loubier, that celebrates the Belgitude and creativity of the Maison every time in a different way, according to the characteristics of each city. This makes every Delvaux boutique unique.
The leit motif of this new flagship store is the Domus Romana, the typical house inhabited by the upper classes in the ancient Rome. The concept arises from the equivalence between the boutique plan and the layout of the traditional Roman homes, articulated between: Atrium (entrace), Tablinum (living room), Peristilum (the private, inner courtyard) and Triclinum (formal dining room).
Delvaux collections and accessories are thus to be found in rooms that recalls a modern Domus Romana. A succession of areas from public to more and more intimate: the result is a shopping experience that offers a progressive sense of exclusivity.
Entering the boutique, the customer is welcomed to the first rooms of the “domus”: the Atrium and the Tablinum, where an original Venini chandelier of the ‘70s stands out. The chandelier illuminates a wooden sculpted and painted Italian gaming table from the 17th century. A decorative element worthy of a museum collection. The entrance’s floor, in Travertino Navona marble, presents a lozenge pattern with brass inserts, giving a further touch of preciousness to the rooms.
Leading up to the back end of the rooms is the Peristilum, the most private part of the Domus. The signature feature of this room is the building’s original white cross vaults. The columns are decorated with a special wallpaper, designed by Vudafieri-Saverino Partners, in which the ruins of the Neoclassic artist Piranesi are reinterpreted as colourful Pop-Art works, with a touch of irony.
In the Rome Flagship Store, the iconic Delvaux wardrobe was revisited under the inspiration of the Baroque architecture of Borromini. A choice that, together with the use of a gold background, is a homage to the Eternal City.
The shopping experience continues in the Triclinum, the dining room of Roman times that has been reinterpreted as a VIP Room. Guests are welcomed by vintage sofas and armchairs upholstered in grey velvet and a 1950s’ FontanaArte coffee table. On the wall, bag templates dating back to the ’50s create an abstract composition.
The result is a store with a distinctive, warm and friendly personality, full of references and citations that lead guests to discover the Delvaux’s collections and belgitude.
Piazza San Lorenzo in Lucina 36
Total area: 135 sqm
Project: Vudafieri-Saverino Partners, Tiziano Vudafieri and Claudio Saverino Design team and Project management: Roberta Lavena, Elena Pessina, Vanessa Ramponi, Elena Salvaterra
Lighting designer: Walter Amort
Special equipment: Paolo Giustini PGS ingegneria
General Contractor: Migeco
Millworker: Fratelli Bianchi srl for customized furniture
Lighting fixtures: Egoluce, Formula Luci
Flooring: Dieci_srl Carlo Mori, Marble travertino Navona and Gold spider
Wall finishing: Filippo Falaguasta
Wall paper: Wall and Deco on bespoke texture and graphic with 150UP studio
Chandelier: Venini-by Marco Arosio
Special pieces: vintage sofas and armchairs upholstered in grey velvet; FontanaArte coffee table, 1950; Italian table de jeu from the 17th century
Poufs: by B&B Italia design by Caccia Dominioni
Photography by Santi Caleca
Find more projects by Vudafieri-Saverino Partners: www.vudafierisaverino.it
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