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Diesel Living at Milan Design Week 24

Diesel Living: Red Takeover & Silver Dome at MDW 2024

@Alessandro Saletta, Diesel Living at Milan Design Week 24

Diesel Living made a striking return to Milan Design Week, setting the stage for an immersive lifestyle experience that captivated visitors with its bold application of iconic Diesel red and silver. Located in the heart of Milan’s Brera district, the conceptual showroom, known as the Red Takeover and Silver Dome, served as an example of Diesel’s singular vision for home and cooperative spaces. Running from April 16 to 24, the event showcases Diesel’s collections in collaboration with esteemed partners such as Moroso, Lodes, Iris, and Scavolini, creating a vivid and eccentric domestic compound that left a lasting impression.

@Alessandro Saletta

The Red Takeover room welcomed guests with its vibrant atmosphere, enveloping them in Diesel Red through lacquered Melt ceramic tiles and crimson carpeting. Here, Diesel Living Lighting took center stage, featuring both new designs like the futuristic Modular and established favorites such as Rod and Vinyl. The journey continued through the Red Tunnel, guiding visitors to the Silver Dome, where they were met with a multisensory art concept that transcended traditional living quarters. Crushed 3-D metallic silver foil framed the Diesel Living collections, creating a visually stunning Pop environment that showcased pieces like the Nebulone table and the Hi_Cloud sofa.

@Alessandro Saletta

The Silver Dome presented a series of curated spaces, each with its own distinct personality. From the Brutalist dining area with its monolithic concrete accents to the Silver bedroom featuring the expansive Camp Bed, every corner told a story of Diesel’s design ethos. The scene culminated in the Get Together kitchen by Diesel Living with Scavolini, a bold yet off-kilter space that exemplified Diesel Living’s provocative spirit.

The event kicked off with a press preview and opening night cocktail, featuring a DJ set curated by NTS, the global underground radio platform. Throughout, Diesel Living embraced its iconography, where vintage references collided with futurism, and irreverent visions of eclectic classicism met pop.

@Alessandro Saletta

Looking ahead, Diesel Living continues to push boundaries with its real estate concept, embodying the lifestyle and mindset of today’s contemporary residents. Following the success of its first branded project in Miami’s Wynwood Design District, Diesel looks to Las Vegas for its next venture, promising disruptive, social, and modern housing for the new generation. With future projects on the horizon, Diesel Living remains committed to delivering cutting-edge design in collaboration with the best developers of branded residential buildings.

@Alessandro Saletta

The Diesel Living collection is not just a range of products but a reflection of the brand’s lifestyle and attitude. Since its inception in 2008, the collection has evolved organically, forging long-term partnerships with industry leaders to offer top-quality design solutions. Available worldwide in select stores and showrooms, the Diesel Living collection brings together the brand’s signature style with the expertise of its partners, offering a collection for successful living that resonates with enthusiasts of contemporary design everywhere.

View the collection in the Gallery below:

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