Natuzzi Italia arrives in New York with its latest collection, Rooted in Harmony, presenting a full experience across multiple venues during NYCxDesign and ICFF 2025. From May 15 to 21, the Natuzzi Italia store on 105 Madison Avenue showcases new releases, while the brand’s booth at ICFF, running May 18 to 20, introduces a new program aimed at trade and contract clients.
The collection continues a focus introduced earlier this year in Milan. Designers revisit the brand’s southern Italian origins through new forms that prioritize softness, balance, and calm.
Organic Forms and Mediterranean Roots
Karim Rashid extends his Memoria project into the bedroom with a bed designed around the ideas of welcome and softness. The bed reinterprets Natuzzi’s signature curving silhouettes into a contemporary expression of Apulian hospitality. Rounded lines and organic contours recall the region’s terrain while offering an enveloping sense of comfort.
Alongside the bed, Rashid also designed a matching nightstand that adds functionality without clutter. Its light structure continues the bed’s formal language, prioritizing a clean presence and practical storage.
Habita by Mauro Lipparini
Mauro Lipparini returns with Habita, a sofa concept built around flexible living. Padded side panels and perimeter piping give the piece a clear form, while soft volumes provide comfort and structure. Lipparini’s modular approach allows for multiple compositions, whether arranged for smaller rooms or extended layouts.
The living system expands with a coffee table and a high-gloss dining table. The dining table features an integrated rotating Lazy Susan and fluid, sculptural edges.
Comfortness Continues with Pagoda
Antonia Digirolamo’s Pagoda expands the Comfortness collection through refined modularity and advanced ergonomics. The design includes built-in side tables and accessories that add depth without breaking flow. A rug in an unconventional shape anchors the arrangement.
The sofa’s Triple Power Motion system lets users adjust footrest, headrest, and lumbar support independently. The Zero Gravity function raises the legs to improve circulation, while Micromobility technology introduces subtle motion to aid relaxation. A single controller manages the features and stores personal preferences for up to three seating configurations per module.
A Trade-Focused Vision at ICFF
At ICFF, Natuzzi Italia introduces its Trade & Contract Program, developed to support interior designers, developers, and architects. The initiative offers tailored solutions through advanced production capabilities and premium material sourcing. Clients can expect full support from concept to delivery, with custom furniture, surface finishes, and spatial layouts designed to reflect the identity of each project.
The ICFF booth, designed to reflect Mediterranean aesthetics, includes new product displays such as Mirai, the award-winning seating system by Andrea Steid and Uragano, a sculptural table from the Natuzzi Design Center that recently won a 2024 Muse Design Award.
Engaging Through Events and Talks
Natuzzi Italia’s presence in New York extends beyond its retail and trade platforms. On May 16, the Madison Avenue store will host an event focused on Italian design and lifestyle. On May 19, Pasquale Junior Natuzzi will speak at Origins – The Heritage of Italian Design, a roundtable organized by Archiproducts at the Italian Consulate.
The brand will also host a private gathering in collaboration with the American Society of Interior Designers (ASID) on May 20, offering an opportunity for exchange and dialogue within the interior design industry.
Starting May 14, Natuzzi Italia joins the Casa Italia exhibition promoted by ICE – Italian Trade Agency. Curated by Paola Navone and Studio Otto, the show takes place at East 67th Street and presents a selection of products that reflect Italy’s ongoing impact on contemporary design. Natuzzi will exhibit its Argo sofa as part of this curated showcase.
