Missoni presents HOME SWEET HOME by Alessandra Roveda

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Missoni presents HOME SWEET HOME by Alessandra Roveda

Alessandra Roveda has created a stunning fairy tale like environment within the Missoni space in via Solferino. The artist filled the interior wish multicoloured knits reminiscent of Missoni’s language. Take a look at the complete story after the jump.

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Missoni presents HOME SWEET HOME by Alessandra Roveda

Angela Missoni continues on her quest for what appears to be an artistic empathy, as well as a creative support and interaction focused on material and color. She has entrusted the Missoni space in via Solferino to the visionary Alessandra Roveda, who, with her love of covering furnishings and objects from the past in colorful woolen threads, has created a fantastic environment within the space. Specifically for this occasion, Alessandra Roveda has conceived a pervasive atmosphere with a magical fairy-tale interior completely enveloped in multicolored knits; breathing life into one of her most spectacular, demanding and ambitious bodies of work yet.

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The creation of Alessandra Roveda is an extraordinary example of art and craftsmanship, allowing her to reinterpret and reinvent the space, as well as the textures and furnishings, and transform the habitat into an inviting and exhilarating experience of sensuality, color and softness, while casting the knitted materials as the sole protagonists. She refashions crochets into fascinating and enveloping garments of things; a trait-d’union between the past and the future. Everyday objects of affection and furniture from the past take on evocative appearances that are, at the same time, alien, unexpected and unique as sofas, beds, armchairs, books, shelves, pendulum clocks and many other items assume new, unrecognizable vestments. Alessandra Roveda’s completely-manual artistic process speaks to the Missoni language with its continual articulation of colorful threads and crochet stitches that come together to create a singular pictorial landscape of their own making. A world surprisingly revisited and transformed. A world in which reality becomes a fairytale and imaginatively surreal and playful presences appear and encourage intimate observances and digressions from one’s self, all within the sphere of one’s personal recollections.

Images are courtesy of Missoni