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Ferragamo’s Milan Store Relaunches with a Modern Twist on Italian Tradition

Behind the Scenes: Crafting Ferragamo’s New Identity

Courtesy of Ferragamo

Located along the prestigious Via Montenapoleone, the Ferragamo boutique pays homage to Salvatore Ferragamo‘s legacy while embracing contemporary design and the inventive twists of emerging talents. Designed by Vincent Van Duysen, renowned for his essential elegance, the boutique marks his inaugural foray into retail architecture, seamlessly blending materials and sensory experiences.

Courtesy of Ferragamo

Housed within the historic Palazzo Carcassola Grandi, the boutique’s setting is steeped in rich history, dating back to the 15th century. Van Duysen’s vision transforms the space into a series of interconnected rooms, harmonizing materials, light, and rhythm to evoke a sense of contemporary classicism. Venetian stucco walls, stone floors, and ceilings in warm, creamy hues provide a setting for striking red marble slabs and grand mirrors, accentuating the expansive yet intimate atmosphere.

Embracing the spirit of the contemporary Renaissance, the boutique showcases not only Ferragamo’s timeless creations but also those of emerging designers. Andrea Mancuso, Andrea Anastasio, and Joann Tan contribute distinctive pieces, enriching the space with their unique perspectives. Maximilian Davis, Ferragamo’s creative director, envisions the boutique as a canvas for sensual elegance, a perfect marriage of tradition and modernity.

Courtesy of Ferragamo

From renewable energy usage to LEED Gold certification standards, the boutique exemplifies Ferragamo’s dedication to minimizing environmental impact while maximizing comfort and luxury. As Marco Gobbetti, CEO and managing director, heralds the boutique’s reopening alongside the unveiling of the fall collection, Ferragamo embarks on a new chapter, blending heritage with forward-thinking vision.

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