Modular Design in PRADA Stores
In a selection of PRADA stores is presented MODULAR DESIGN, a system of continuously updated interchangeable elements, providing a new, original look each time when introducing new products. London’s iconic department store Harrods is first to use this new design, followed by Monte-Carlo store.
Occupying an area of 140 square metres, the concession features exclusive wall decorations and unique, colourful furnishings. Graphic artworks reproduce a number of images by Giovanni Battista Piranesi, an 18th-century Italian etcher, and make a significant reference to Romanticism. The exclusive Prada edition of Osvaldo Borsani’s velvet chairs and the geometricpatterned carpet are in shades of strawberry pink. A selection of special products for women – luxury leather goods, accessories and costume jewellery – is displayed on beautiful colouredvelvet trays arranged in elegant glass-and-steel counters. In Monte-Carlo, the 170-square-metre Prada store offers the women’s clothing, leather goods, accessories and footwear collections. Here, again, the walls feature artworks of a selection of Giovanni Battista Piranesi’s etchings, while Osvaldo Borsani’s velvet chairs are in pink, as is the classic chequered carpet. In the entrance area, a large video-wall screens content relating to the current collections and the special projects connected with them. – from Prada
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All images courtesy of Prada