Jaipur Rugs opens 2025 with a trio of designer collaborations that reshape its approach to craft and storytelling. Working closely with Peter D’Ascoli, Tatiana de Nicolay, and Richard Hutten, the brand explores diverse influences, from 19th-century maximalism and global gardens to playful contemporary motifs, while grounding each collection in handmade precision by artisans in Rajasthan.
Maximalism Reinterpreted with Peter D’Ascoli
Peter D’Ascoli brings a layered and theatrical quality to the Gilded Age collection, developed in close collaboration with Jaipur Rugs’ color teams and weavers. The seven hand-knotted rugs channel decorative histories, with chintz florals, leopard prints, paisleys, and Greek-inspired motifs arranged into graphic compositions.
D’Ascoli drew inspiration from Hollywood Regency interiors and vintage finds in Parisian flea markets, applying a trained textile designer’s eye to scale, proportion, and surface. His rugs, including the vivid Belle Epoque, sculptural Eugenie, and refined Marcellin, rework historical aesthetics through contemporary formats. Each piece uses Bikaner wool and passes through Jaipur Rugs’ finishing workshops, ensuring that the colors and textures hold their depth.
Recalling a formative encounter with decorator Madeleine Castaing, D’Ascoli notes that his designs reflect a balance between craft knowledge and personal memory. Jaipur Rugs Artistic Director Greg Foster describes the collaboration as a cultural exchange, pointing to the delight artisans found in translating D’Ascoli’s nuanced pattern language.
Gardens in Thread with Tatiana de Nicolay
Tatiana de Nicolay’s Jardins du Monde channels the quiet power of botanical spaces. The collection, produced in partnership with Invisible Collection, reflects on the Albert Kahn gardens in Paris and extends its reach to imagined landscapes drawn from English meadows, Japanese tea pavilions, and tropical forests.
De Nicolay built the series as a collection of seven individual scenes, from the vine-covered Mysterious Labyrinth to the vibrant Snake Song, where palm trees and pepper vines wrap the surface. A River of Roses and The Garden Gate offer more grounded entries, drawing from trellis motifs and garden architecture.
Each rug came to life through artisan workshops in Rajasthan. Yogesh Chaudhary of Jaipur Rugs notes the collaborative process as key to translating de Nicolay’s vision into textile form. Known for her work with Diptyque and Lobmeyr, de Nicolay shifted her focus from embroidery to interiors, using rugs as portals into memory and place.
Richard Hutten Turns Rugs into Graphic Objects
For Milan Design Week 2025, Richard Hutten joins Jaipur Rugs with Playing with Tradition, a collection that looks at hand-knotted rugs as both surface and sculpture. The nine rugs inject wit into design history, introducing banana motifs and Holi-inspired confetti patterns into familiar formats.
Hutten plays with 3D effects, layered motifs, and color shifts that give each carpet a strong visual rhythm. His collaboration marks a different kind of engagement with Jaipur Rugs’ production teams, asking artisans to work across new formats while using natural wool and silk sourced for texture and longevity. He describes his design approach as intuitive and driven by emotion.
“Playing stands for experimentation and just doing it without thinking. But playing also stands for fun, joy, happiness and optimism.”
The result feels immediate and humorous, a sharp turn from the decorative restraint often associated with hand-knotted carpets. Jaipur Rugs presented the full collection at its Milan showroom on Via Marco Minghetti, positioning the pieces not just as home accessories but as collectable works of design.
Read Our Interview With Richard Hutten On His Playing With Tradition On DSCENE
According to Artistic Director Greg Foster, the collection prompts new responses from both designers and weavers. Yogesh Chaudhary sees it as part of a growing effort to create deeper collaborations that support artisan voices while inviting contemporary artists to take part in shaping what rugs can communicate.
Shared Threads, Distinct Voices
Each of these three collaborations carves out a different space for the handmade rug. D’Ascoli pulls history forward through texture and scale, de Nicolay draws from nature to offer sensory immersion, and Hutten uses humor and color to reframe expectations. Jaipur Rugs serves as both the engine and canvas for these stories, with its weavers translating design concepts into tactile form.
The results stretch the idea of what a rug can be, a record of cultural influence, a container for memory, or a sculptural object that plays with material and perception.
The best rugs you can find! Loving Jaipur Rugs!