in ,

Pedrali at Salone del Mobile.Milano 2024: #ColoursofLightness

Italian Design Meets Transparency, Color, and Sustainability

Photography by Ottavio Tomasini

With a legacy spanning 61 years, Pedrali is renowned for its commitment to quality and innovation, embodying the essence of 100% Made in Italy craftsmanship. This year, Pedrali is set to present eleven new collections, showcasing a fusion of creativity and functionality, both indoors and outdoors. These collections are the culmination of internal research and development, as well as collaborations with globally acclaimed designers.

Photography by Ottavio Tomasini

Under the theme #PedraliColoursofLightness, Pedrali’s booth at the Salone del Mobile Milano, designed by the Milan-based studio DWA Design Studio, promises an immersive experience inspired by transparency, color, and lightness. Spanning over 900 square meters, the booth exudes an ethereal ambiance characterized by celestial blue hues and lightweight materials, creating an enchanting atmosphere for visitors.

Photography by Ottavio Tomasini
Photography by Ottavio Tomasini

Sustainability lies at the heart of Pedrali’s ethos, reflected in the careful selection of materials and the design philosophy of the booth. By minimizing superfluous elements and ensuring all components are reusable and recyclable, Pedrali reaffirms its commitment to environmental responsibility. The booth serves as a canvas for showcasing Pedrali’s new collections, each carefully curated to reflect the brand’s aesthetic sensibilities. From the elegant lines of the Lamorisse lounge and sofa to the innovative design of the Twiny rugs collection, every piece embodies Pedrali’s dedication to craftsmanship.

Photography by Ottavio Tomasini

The exhibition space is a testament to Pedrali’s versatile offerings, from outdoor lounges defined by the Buddy Oasi collection to cozy indoor settings featuring the Ester Lounge and Stiel collections. Throughout the journey, visitors are invited to explore the intersection of art and design, with curated installations inspired by renowned artists such as Giorgio Morandi and Luigi Ghirri. In essence, #PedraliColoursofLightness encapsulates the essence of Pedrali’s design philosophy – a harmonious blend of form, function, and emotion. 


One Comment

  1. Oh, Pedrali is absolutely my go-to! Honestly, I use their outdoor furniture indoors all the time in my projects. Their stuff is just so well-made and stylish—it’s really versatile. The quality you get with that 100% Made in Italy craftsmanship just can’t be beaten. Plus, they’ve got this knack for creating pieces that are both beautiful and functional, which is a dream for any designer.

    I was at Salone del Mobile this year, and Pedrali’s booth was stunning. They had this whole light and airy vibe going on that was just captivating. And their commitment to sustainability? Major plus for me as an interior designer. It feels good using their pieces, knowing they’re all about minimizing environmental impact. Every time I bring a Pedrali piece into a space, whether it’s for chilling in a living room or decking out a patio area, it just works and looks fantastic.

The Fuoripista Bike by ELITE

Hermès Celebrates Tradition at Milan Design Week 2024