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Lanvin Unveils its New Flagship Boutique at Madison Avenue

Bernard Dubois Architects elevates heritage and modernity in Lanvin’s stunning new retail space.

Courtesy of © Lanvin

New York City’s Upper East Side has just welcomed a remarkable addition to its luxury retail landscape as Lanvin opens the doors to its new flagship boutique at 855 Madison Avenue.


This stunning space, developed by the acclaimed Bernard Dubois Architects, presents a bold new retail architecture for the oldest continually-operating French couture house, capturing the essence of Lanvin’s exuberance and chic in a majestic setting.

Courtesy of © Lanvin

Bernard Dubois, known for his rigorous neo-modernist aesthetic and controlled sense of drama, has masterfully crafted the vocabulary for Lanvin’s architecture and interiors. Drawing inspiration from the Neoclassical and Art Deco movements, which hold significant meaning for the house’s heritage, Dubois carefully weaves elements of classical architecture throughout. Enfilades, symmetries, columns, and architraves gracefully dance in the space, while ornamentation remains spare and precise. The furniture and custom fixtures are a harmonious blend of Dubois’ own design and carefully curated objects from the house archive and select design galleries.

Courtesy of © Lanvin

Luxurious materials such as oxidized and hammered brass, limestone, marmorino, and beige velvet combine to create a rich and textured experience, all within a restrained tonal palette. The result is an architectural concept that echoes the works of visionaries like Auguste Perret and Eckart Muthesius, imbuing the space with a singular sophistication both in its physical and immaterial dimensions.

Courtesy of © Lanvin

The new Lanvin Madison Avenue flagship will be a haven for fashion enthusiasts, offering a curated selection of women’s and men’s ready-to-wear, accessories, footwear, and the innovative LANVIN Lab. Additionally, visitors can indulge in a private salon dedicated to formal and occasion dressing. Making its debut alongside the boutique opening is the much-anticipated Edition Soir, a perennial capsule collection dedicated to cocktail and evening attire, embodying the true stylistic backbone of the iconic maison.

Courtesy of © Lanvin

This exciting venture is just the beginning for Lanvin, with plans to amplify its global presence through upcoming boutique openings in Riyadh, Saudi Arabia, Costa Mesa’s South Coast Plaza, and Bal Harbour Shops in Florida over the next year.

Courtesy of © Lanvin

Belgian architect Bernard Dubois has gained widespread acclaim for his rigorous and analytical approach to design. Blurring the lines between genres, Dubois draws references from different architectural periods, deftly creating coherence and unity between what history may have once opposed. Before pursuing architecture, Dubois initially studied photography, and this artistic sensibility shines through in his creations. Graduating as an architect from La Cambre in 2009, he founded his architecture firm and quickly made waves in the industry.

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