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Moschino Showroom In Paris by Fabio Ferrillo

 Fabio Ferrillo This article is cornerstone content

Discover the new Moschino boutique in Paris, a store concept halfway between a retail space and art gallery, designed by Italian architect Fabio Ferrillo. 

Moschino is opening a new flagship store in the heart of the French capital on rue Saint-Honoré. Creative Director Jeremy Scott wanted to transform the magnificent late-18th-century building in pierre de Paris into an exhibit-like space inspired by modern art galleries. The new store concept, which was conceived and curated by architect Fabio Ferrillo in respect of the original essence of the interior, covers 270 square meters divided on two levels between the ground and first floors, which are visually connected through a two-story space and imposing curved staircase that becomes the focus of the architectural perspective.

The street entrance with store window immediately projects the visitor into an emotional experience marked by the natural reflections of the surfaces and a double lighting system, composed by narrow luminous strips inserted in the flooring and by a magnetic modular LED system, designed by the architect and developed with Flos to provide direct lighting throughout the space but also enhance surfaces indirectly. – from the architect


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