Jordan World of Flight (WOF) Beijing Sanlitun, opening its doors this March, marks a significant milestone as the inaugural WOF store in China, amplifying Jordan Brand‘s influence within the dynamic basketball culture of the region. Situated in the Sanlitun area of Beijing’s Chaoyang District, the expansive store sprawls over 1,000 square meters across four stories, showcasing an unparalleled fusion of Jordan streetwear and performance gear.
Visitors to WOF Beijing Sanlitun can expect exclusive experiences designed for passionate fans. From curated collections to member-only events, the store promises an immersive journey through Jordan Brand’s legacy and innovation. At its core lies the Wings Collection, a testament to luxury streetwear, poised to captivate consumers not only in Beijing but throughout China.
Sarah Mensah, President of Jordan Brand, expresses enthusiasm for this strategic move, emphasizing the brand’s commitment to fostering a global community of basketball aficionados while embracing local culture and heritage.
Distinguished by its architectural homage to the Forbidden City and vibrant collaborations with local artists, WOF Beijing Sanlitun transcends the conventional retail experience.The central court on the ground floor serves a dual purpose as both a product display area and an art installation dedicated to the brand’s history. At the core of the store lies the Heritage Wall, which immerses visitors in the brand’s legacy through iconic images and artwork. Upstairs, a luxurious lounge offers exclusive shopping opportunities and acts as a hub for the local basketball community and loyal Jordan Brand supporters. With tailored services and unique products, WOF Beijing Sanlitun stands out as a symbol of innovation, pushing the boundaries of retail while honoring Jordan Brand’s lasting impact in China.
