Prada opened Prada Mode Hong Kong – a private club that provides members a unique experience with a focus on contemporary culture. At Hong Kong Art Basel, Prada Mode Hong Kong took over the third floor of Barrack Block of Tai Kwun. The club features intimate dining areas, traditional lounges that double as galleries, and a private salon. It will offer breakfast, lunch, afternoon tea, cocktails and a program of special events presented by Prada. Take a look at the complete story after the jump.
This is the second iteration of Prada Mode, a roving club that both augments and extends international cultural events at diverse locations worldwide. The inaugural iteration coincided with Art Basel: Miami Beach at the Freehand Miami in December 2018.
On March 27 and 28, Prada Mode members were invited to gather at the club at any time they liked, from 10am until 2am. Events at Prada Mode Hong Kong included a special set up of the Prada Invites project and Dolls’ House, an installation by photographer Jamie Diamond, as well as conversations on actual themes.
Dolls’ House is an installation by Jamie Diamond (Brooklyn, USA, 1983), curated by Germano Celant and Melissa Harris, comprising photographs from her three series “Forever Mothers” (2012-2018), “Amy” (2014), and “I Promise to Be a Good Mother” (2007 – 2012). Diamond’s representations take on an unexpected poignancy, vividly and nonjudgmentally documenting the intimate interactions of humans with inanimate doll-babies.
In addition, on March 27, Hong Kong’s registered charity Design Trust will host a conversation on “Architectural Activism – between heritage and innovation – HK and beyond.” An on-going Prada collaborator, Design Trust is a grant-funding platform that supports creative projects and research initiatives in Hong Kong and the Greater Bay Area region for the benefit of the public.
And on March 28, through the lens of several of her projects, Jamie Diamond talked about gender, role-playing, surrogacy, the mother- child relationship, and how photography may be used to create personal fictions.