In the setting of the Salone del Mobile 2024, Driade presents an inspiring architectural structure that epitomizes the brand’s ethos of exploration and innovation. Conceived by Art Director Fabio Novembre, the exhibition space serves as a testament to Driade’s commitment to pushing the boundaries of design.
Fabio Novembre explains the inspiration behind the exhibition, drawing from the origin of the brand’s name and infusing the space with elements of classical symbolism and modern transparency. Marco Pozzo, CEO of the brand, emphasizes the immersive nature of the exhibition, inviting visitors to explore the vision and evolution of their design. In collaboration with Vitale Barberis Canonico, one of the oldest woolen mills in the world, Driade explores the intersection between design and fashion. The collaboration interprets the subtle boundaries between the two disciplines, creating a synergy that enriches both.
Driade also introduces “Shape,” a new sideboard that bridges past and present with its bold reinterpretation of classic architectural elements. Designed by Fabio Novembre, “Shape” exudes grandeur with its oversized scale and architectural motifs, while maintaining discreet functionality with ample storage space. The sideboard’s sumptuous facade conceals push-pull drawers, seamlessly blending elegance and practicality. “Peplum”, a rug by Fabio Novembre for Driade, evokes classical elegance with its fluid lines inspired by soft drapery. Made from synthetic fiber and featuring printed drapery in four-color digital printing, Peplum adds a touch of timeless sophistication to any space.
Fabio also introduces the “Marbel” collection, a series of upholstered furniture that evokes the luxurious essence of marble. With its timeless aesthetic and sculptural sensation, “Marbel” embodies classical elegance while inviting relaxation and comfort.
Lastly, Nika Zupanc presents “Freeze Me,” a new sideboard that captivates with its pop aesthetic and functional design. Inspired by the concept of freezing and melting, “Freeze Me” merges elegance with whimsy. From architectural marvels to functional artworks, the Driade exhibition at Salone del Mobile 2024 offers a glimpse into the brand’s rich heritage and innovative spirit.
