Italian luxury fashion label Marni will transform its space at Viale Umbria 42 into one big playground: MARNI PLAYLAND on the occasion of Milan 2017 Salone del Mobile.
Reflecting on the concept of play, Marni invites the public to forget predefined rules and structures and interact with the surrounding space and the intriguing elements it contains. The MARNI PLAYLAND is a stretch of sand which is the perfect backdrop for a series of extraordinary objects and furniture sculptures that have cast practicality aside to embrace their playful side, leaving them open to interpretation. The playground will feature toys to be showcased and toys to play with, storage containers perfect for basketball, colourful cones to stack rings over and baskets with parts that are so out of proportion they highlight the irony of the creative approach. Lying next to them is the new limited edition of Marni home furnishing accessories. This year, the collection features seats, stools, rocking chairs with holder armrests and chairs with roofs that create a comfortable haven to snuggle up in. – from Marni
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Images courtesy of Marni