During Milan Design Week, FLORIM showcased two different projects: the “Compatta” line, which was developed by Federico Peri for the CEDIT – Ceramiche d’Italia brand, and the new FLORIM stone surfaces. The latest was presented at Salone del Mobile, as well as the Showrooms in Brera the Flagship Store and Spazio CEDIT.
FLORIM stone is a brand that is specifically geared toward the home decoration industry. It combines aesthetics and practicality in a single huge format (320 by 160 centimeters) and three distinct thicknesses (6, 12, and 20 millimeters). These surfaces are the result of Florim’s innovation and development operations, and they claim a large list of certifications. They are made using a process that is up to 100% sustainable.
FLORIM stone, which was first introduced in 2016, is making its world premiere in Milan during Design Week to exhibit adaptable and innovative design options. Through the SCENARIOS display, which was designed by architect and designer Matteo Nunziati, the audience is introduced to thirteen new surfaces that enrich the brand’s variety of visual and material effects. These surfaces are also exhibited to the public for the first time. In a combined project that encompassed both the stand at the Salone del Mobile and the Showroom in Brera, Nunziati defined and elevated the brand’s defining traits.
“I imagined two different installations, both with the same name, SCENARIOS, united by a common thread that harks back to the “deconstructivist” approach – a legacy from the historical and artistic avant-gardes of the early 20th century. We started with a concrete project – the one on the Salone stand – which shows the different design solutions that can be realised with FLORIM stone surfaces in an ambient key. This installation was the subject of a real experimentation with deconstructivism, which allowed an abstract version of the stand spaces to be recounted in the Showroom. The ceramic material was thus decontextualised from the environment to become the protagonist of conceptual micro-scenographies with an emotional flavour” – shares Matteo Nunziati.
Multiple Use of Florim Stone
SCENARIOS demonstrates the numerous application possibilities of FLORIM stone in an interior project that they have brought to the Salone stand. The project is a villa that is comprised of five different environments: the living room, the kitchen, the bathroom, and the gym. The material is put to a number of different uses, all of which highlight either the visual attractiveness of its surfaces or the technical performance of the material. Because of its potential, this product may be used effectively in even the most challenging of applications, such as those in which the weight and strength of the material play a deciding role. For this reason, for instance, the slabs were utilized on the ceilings of some of the rooms in the installation.
The Flagship Store presents a “deconstructed” version of the stand spaces, bringing them back to life through a series of five installations that have a more abstract theme. The FLORIM stone surface, which was originally conceived of as a single element, decontextualizes itself from the ambient setting and becomes an abstract scenography. It is comprised of five idealized micro-spaces, each of which houses a design piece, an element that serves to recall the five different environments that together make up the installation that was created in the stand.
COMPATTA by Federico Peri for CEDIT (Florim)
The COMPATTA collection was created by Federico Peri for CEDIT (Florim) and was inspired by the earth’s natural rhythms.
Federico Peri is responsible for the design sense that resulted in the Compatta line being produced by CEDIT – Ceramiche d’Italia. The designer enters the realm of ceramics for the very first time by doing research into the concept of “earth” in its most fundamental and fundamental sense. When we gaze at a landscape, we are not trained to notice some things, such as the ground we stand on, as well as the minerals and soils that make up the landscape. He explores the horizon by focusing on the unknown, on everything that we are not educated to detect. In order to celebrate the very vitality of the material, which may be infinitely molded both by nature and by man, Peri emphasizes on the earth’s primal role, which is used to build shelters and give life to containers and vessels.
“The dialogue with Florim started several years ago with CEDIT’s invitation to try my hand at using a material that for me was as yet unexplored – ceramic. After an initial, more cognitive and formative phase, we have succeeded over the past year in developing a project that speaks of authenticity and harmony. It only took a short time to realise how the combination of creativity and industry, design and production was an opportunity to challenge limits by trying to overcome them”. – shares designer Federico Peri
Traditional rammed earth workmanship and cutting-edge architectural design come together beautifully in Compatta, creating the ideal synthesis of the two. On the gigantic CEDIT slabs (for the first time in the size 280x120cm), designed on the natural nuances of sand, silt, clay, and gravel, the author uses the old technique of rammed earth construction and conveys his own personal interpretation of it. These surfaces forge a close partnership with the surrounding environment. They have fun with nature and describe some of its most basic characteristics. The overall impression is one that is dark, rugged, and gritty, but is mellowed down by three-dimensional light and shadow plays that are brought to life in the decorative pieces.
It is a tale that embraces both the past and the present, blending into one the hint of natural earth, the expressive force of the designer, and the most advanced ceramic production techniques, thereby exemplifying CEDIT’s experimental spirit to perfection. It is a narrative that merges the natural earth, the expressive power of the designer, and the most advanced ceramic production techniques.
The author imprinted his own poetics onto the enormous slabs of CEDIT, presenting a story about tranquillity, serenity, and nature. This was the result of a discourse with the firm on the ideas of essentiality, materiality, and honesty. Compatta, the product of a variety of aesthetic influences, is not restricted to the traditional two-dimensionality of ceramic material; rather, it is enriched with three-dimensional themes of varying sizes and forms, which can be combined into a mosaic on a mesh to be utilized in a sculptural manner on the wall. This technique allows Compatta to transcend the limitations of traditional ceramic material.
Discover more of COMPATTA by CEDIT / Florim Stone in our gallery: