Chanel Fall Winter runway show took stage on the final day of Paris Fashion Week. The brand in the past years is far from the extravagant and no doubt expensive set designs taking on the imagination of Karl Lagerfeld. However, today under the helm of Creative Director Virginie Viard the leading French fashion house while taking a more minimal approach to the set design, is also delivering a true runway experience.
The latest, Fall Winter 2023 runway set presented in Paris’s Grand Palais Éphémère (the temporary home of the famed Parisian exhibition venue), focuses on the camellia. Chanel’s signature flower, jumping from the fame packaging to the seats of the guests, centre stage of the runway but also the garments sent down the runway.
FLASHBACK: Chanel and Karl Lagerfeld Create A Beach for Spring Summer 2019 Runway Show
Additionally, the house used images and videos captured by the famed photography duo Inez Van Lamsweerde and Vinoodh Matadin, with Japanese actress Nana Komatsu. The photography dup and Virginie Viard who commissioned them to create the accompanying runway artwork found inspiration in one of the most iconic films of French cinema. Komatsu takes on the starring role inspired by the Who Are You, Polly Maggoo?(Qui êtes-vous, Polly Maggoo?) film from 1996. The film originally takes on a story of an Americna model living in Paris. The black and white images from the movie have inspired the fashion creatives for more than six decades. Today the same served as inspiration to Virginie Viard and her team.
To discover the complete Chanel Fall Winter 2023 runway show and see the video from the set visit the coverage in review on DSCENE magazine.
Take a closer look of the Chanel Fall Winter 2023 Runway Set Design in ARCHISCENE’s gallery: