Beijing World Jewelry EXPO by DRDS

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World Jewelry EXPO DRDS

Project: Beijing World Jewelry EXPO
Designed by DRDS Architects
GFA: 400 000 SM 
Location: Beijing, China
Website: www.drd-studio.com
DRDS Architects design the massive Beijing World Jewelry EXPO taking a scope of 400,000 square meters, discover more after the jump:

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From the Architects:

The project, based on an exclusive agreement with the Chinese Government and the National China Geological Society, is for a new international jewelry exhibition and cultural center located adjacent to Beijing Airport. The project, envisioned for domestic and international travelers, leverage synergies between the Chinese jewelry industry, retail and entertainment, creating a single cultural center containing a jewelry wholesale market, fabrication processing facility, jewelry retail, exhibition, commercial retail, entertainment, duty free, food and beverage.  The program is clustered around two atria courts that offer daylight to visitors inside. It is a civic and cultural land-mark destination with a contemporary and iconic image.  Design features support efficient and flexible leasing strategies to react to market conditions.