CALVIN KLEIN, INC. announced the reopening of the brand’s Madison Avenue flagship store. Architectural designer John Pawson’s original design of the CALVIN KLEIN flagship store was reimagined by by artist Sterling Ruby, who did the floor to ceiling installation, to celebrate the arrival of Raf Simons’ debut CALVIN KLEIN 205W39NYC collection.
I wanted the store to generate a very immediate physical experience that could as well be intimately connected to the collections. It is also a continuation of the language I am creating with Sterling for CALVIN KLEIN’s visible and physical identity. The use of very direct and familiar references common to the American visual experience creates a simple and emotional connection with the brand. – Raf Simons
I’m taking the CALVIN KLEIN flagship store from minimal to maximal; my design should be seen as a marker to celebrate the future of the brand. I wanted the store to glow from within, representing a new day for CALVIN KLEIN. – Sterling Ruby
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Images courtesy of Calvin Klein
