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ISSEY MIYAKE OPENS ITS FIRST STORE IN MILANO


ISSEY MIYAKE opened its first flagship store in Italy – in a historic building, Palazzo Reina, at Via Bagutta 12, Milano in the Quadrilatero district. Occupying the area of approximately 500?, the space is designed by Japanese artist and designer Tokujin Yoshioka.

Design is an act of discovery, making things, making reality, freedom, innovation. Design is work that brings people joy. For me Milano is already the city of all creativity. I am proud to be part of it. – Issey Miyake

A unique aesthetic is created when historical townscape and futuristic interior panels come together to express the passage of time. We are attracted to a past enriched by layers of history as well as an opaque future not yet realized. The space exists within a 19th century building located near Via Montenapoleone, Milan’s sophisticated street famous for historical architecture. It expresses the contrast between history and future showing the many layers of time in the texture of the interior walls juxtaposed with futuristic colored aluminum. The floating sculptures of round aluminium are colored like pieces of dyed cloth. The blue, orange and green symbolize the energy of nature, and also delivers a sense of translucency. The essence of design harmonized with technology and handwork is projected into the shop space, reflecting the philosophy of Issey Miyake’s creations. – Tokujin Yoshioka

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