British luxury brand Burberry is set to take Shanghai by storm with its latest immersive takeover event, Burberry Rose. This spectacular event marks the third stop in the “Burberry Streets” series, celebrating the art of discovery and exploration in cities worldwide. Merging the brand’s forward-thinking vision with its rich heritage, Burberry Rose promises to bring modern British luxury to life in new and innovative ways.
The streets of Shanghai will transform into a canvas for immersive experiences, installations, and events that showcase Burberry’s most iconic signatures, including the seasonal check in knight blue, the delicate rose print, and the newly refreshed Equestrian Knight Design.
At the heart of Burberry Rose lies the “Petal Maze,” an awe-inspiring installation inspired by the English rose motif, which has been an integral part of Daniel Lee’s first collection for the brand. This captivating maze is brought to life through handcrafted sculpted shapes such as petals, stems, and leaves, all of which elegantly showcase Burberry’s latest Winter 2023 collection.
For those seeking a taste of Britain in the heart of Shanghai, Burberry Rose has a special treat in store. A pop-up of Norman’s, the renowned North London café celebrated for its British cuisine, will grace the event. This temporary space will seamlessly blend Norman’s signature aesthetic with elements from Burberry’s latest creative expression. Visitors can savor a selection of elevated café classics throughout the takeover, making it a true culinary delight.
Burberry’s iconic symbols will adorn various locations throughout Shanghai during the Burberry Rose takeover. Equestrian Knight flags will flutter along Panyu Road, while posters featuring the Winter 2023 campaign will be on display at bus stops and billboards throughout the city. Buses traversing the city center will be wrapped in Daniel Lee’s exquisite rose print, creating a visual spectacle that captures the essence of the event.
The Burberry Rose series coincides with the highly anticipated launch of Winter 2023, which represents Daniel Lee’s first collection for the brand. This collection is now available both in-store and online, and it’s accompanied by a redesign of Burberry’s e-commerce website. These developments signify a new era and creative vision for Burberry, as the brand continues to evolve and captivate fashion enthusiasts worldwide.
Burberry Rose will take place from Saturday, October 21, 2023, to Sunday, December 31, 2023, at 381 Panyu Road, Happy Lane, Shanghai, China. Fashion enthusiasts, art connoisseurs, and anyone looking to indulge in a unique British-inspired experience will not want to miss this extraordinary event that brings the essence of modern British luxury to the streets of Shanghai.
Find out more on burberry.com
